GrowthHackingIdea - 300% higher CTR + a 50% drop in CPC
Brands see 25% increase in conversions when user-generated photos are used instead of professionally made product shots by brands.
82% of shoppers say that User Generated Content is extremely valuable when deciding on purchases.
Online stores see a 300% higher CTR and a 50% drop in cost-per-click when they include User Generated Content in advertising.
3 ideas on how to motivate your users to share their photos/other content with you?
1. Create and promote a branded hashtag.
2. Run a photo contest.
3. Run a giveaway.
Source: blog.usefomo.com
Cheers,Charlie Patel ;)
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