+45% conversion rate from ads (3 insights)
In a study, ReportGarden analyzed 630 million ad impressions from eCommerce and SaaS companies and found what increases CTR/CVR (conversion rate):
1. Asking a question in the headline: CVR +45%
2. Using the "www." prefix in your Display URL: CTR +54%
3. Using the words "Now"/"Get": CVR +20%
Source: reportgarden.com
Cheers,Charlie Patel ;)
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