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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Spermidine

Spermidine is a natural compound found in many foods, including soybeans, mushrooms, and cheese.

According to the journal Nature, spermidine promotes autophagy, a process in which cells break down and recycle damaged cells. This may exert an anti-aging effect.

The compound may also have cardioprotective effects, as it has been shown to reduce blood pressure and improve heart function.

All of this explains why we’re seeing growing demand for spermidine supplements.

In fact, searches for “spermidine supplement” have increased by 1700% over the past five years.

What's Next

Spermidine is part of the Longevity Hacking meta trend.

The number of people older than 65 is expected to reach 80.8 million by 2040 (this represents a 2x increase over 2000 levels).

Which is driving growing demand for supplements that support healthy aging.

Here are a few trending longevity supplements:

Resveratrol is an antioxidant compound found in grapes, blueberries, and peanuts. Certain human trials have shown it to have anti-inflammatory and anti-aging effects.

Metformin is a prescription medication commonly used to treat diabetes, but it has also been shown to have anti-aging effects by improving glucose regulation and reducing inflammation.

Ashwagandha may reduce stress and inflammation and improve immune function.

Topic #2

AI Website Analytics

AI website analytics refers to web analytics tools that use AI to automatically capture and analyze user interactions.

Website analytics is forecasted to be an $11.2B industry by 2027.

However, most traditional analytics tools track relatively simple metrics (time on site, bounce rate, etc.) that fail to deliver actionable insights.

AI-powered analytics solutions can automatically collect more data and, more importantly, generate insights from the data.

The data is then sorted and structured so companies can generate actionable insights from their analytics.

Which is why organizations are increasingly using AI-powered web analytics tools.

What's Next

AI website analytics is part of the Context-Enriched Analytics meta trend.

Context enriched analytics is an AI-powered data analytics technique that analyzes data based on the context it was generated.

For instance, a user searches for product Y after adding product X to their cart. A context-enriched analytics platform will analyze whether this same pattern happens with other users.

If so, the model concludes that there is a correlation between these two products.

According to Gartner, context-enriched analytics and AI will replace over 60% of traditional data analytics models by 2025.

Topic #3

Hair Peptide Serum

Hair peptide serums contain peptides, amino acids, and other ingredients that nourish and strengthen hair.

Peptides are known for their ability to stimulate the production of collagen, an essential protein that gives hair strength and elasticity.

These serums are applied directly to the hair and scalp and may stimulate hair growth, reduce hair breakage and damage, and promote overall hair health.

This product category has gained traction on TikTok. In fact, videos about hair peptide serums have over 1.1 billion views on TikTok.

What's Next

Hair peptide serums are part of the HairTok meta trend.

TikTok has become home to a massive online community dedicated to hair care.

The #hairtok hashtag has over 88 billion views on the platform.

And having a presence in this community has become a go-to marketing strategy for many DTC hair care companies.

Here are a few examples of trending HairTok products:

Heatless curlers can curl straight hair without heat. Specifically, the hair is wrapped around the rod and fixed in place using clips and scrunchies, resulting in wavy hair once the rod is removed.

Rosemary oil is a liquid oil extracted from the rosemary plant. Thanks largely to TikTok (videos mentioning the product have over 204 million views on the platform), rosemary oil is becoming an increasingly popular method of preventing hair loss.

Hair toppers are a type of hairpiece or wig designed to cover thinning hair or bald spots on the crown of the head.

Topic #4

Influence Engineering

Influence engineering is the practice of building algorithms that are designed to influence digital user choices at scale.

Specifically, these algorithms apply behavioral science techniques (like “anchoring”) to influence specific online behaviors.

Notably, Gartner recently named influence engineering one of the four emerging technologies expected to significantly impact digital advertising.

They also rank influence engineering in the innovation trigger of their “Digital Advertising Hype Cycle”. This suggests that interest in influence engineering will continue to increase until it becomes mainstream in five to ten years.

What's Next

Influence engineering is part of the Emotion AI meta trend.

Searches for “emotion AI” have increased by 465% over the past five years.

Emotion AI describes artificial intelligence capable of recognizing human emotions.

Specifically, the technology turns human emotions into data that can be used to provide more personalized customer experiences.

Emotion AI technology is likely to become mainstream, considering that the market for AI-powered emotion recognition is forecasted to grow 4x in the next eight years.

“Exploding Topics Pro gives us a huge competitive advantage”

Exploding Topics Pro is the only product that identifies trends at least 12 months before they take off.

Which is why over 6,000 entrepreneurs and investors have signed up so far. Like Eric Siu, angel investor and founder of Single Grain.

Eric recently told us that “Exploding Topics Pro gives us a huge competitive advantage”.

Specifically, Eric uses the product to “spot non-obvious opportunities for products, features, investments and more.”

The best part?

You can try Exploding Topics Pro for just $1.

So if you want to stay ahead of the curve, try Exploding Topics Pro today.

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Exploding Topics - ET: October 24th 2023

Topic #1

Spermidine

What's Next

Topic #2

AI Website Analytics

What's Next

Topic #3

Hair Peptide Serum

What's Next

Topic #4

Influence Engineering

What's Next

“Exploding Topics Pro gives us a huge competitive advantage”

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