This week’s newsletter is presented by Echobox. They help more than 2,000 publishers personalize and automate their content. Request a demo to learn more about how Echobox can help you boost newsletter performance while saving time.

—Dan (say 👋 via email or LinkedIn)

Here’s something we can all agree on: Nobody wants to see spam in their inbox.

Luckily, there are orgs like Spamhaus, which help identify, track, and block spam emails. They’re out there trying to keep your inbox free of spam.

And that’s great news for anyone who sends emails, like you or me. Spamhaus make sure spam goes to the spam folder, which gives your newsletter a better chance to stand out in the inbox.

But Spamhaus isn’t perfect. Sometimes, legitimate senders of email get blocked by Spamhaus, and when they do, it can cause serious issues for your email program. Many inbox providers use Spamhaus’ blocklists to help determine what should be let into the inbox and what should be blocked — so landing on a blocklist might mean that your emails never reach your audience.

What can you do if land on a Spamhaus blocklist? Luckily, Yanna-Torry Aspraki, who writes our Ask a Deliverability Expert column, has lots of experience dealing with Spamhaus. Here are her step-by-step instructions — you’ll want to save this guide in case you do ever run into a blocklist issue.

Read the story here →

Echobox Email is an industry-leading, AI-powered email platform that can slash the time it takes to produce newsletters and fully personalize them in a completely automated way. And its AI content personalization boosts click rates by 49% on average. And it does all this automatically. You give Echobox an RSS feed of your stories, and it will create a personalized newsletter for each subscriber based on their reading habits in just 10 seconds. You can still choose to review and approve, or build custom emails manually if you wish. With Echobox’s automation you can increase the number of email campaigns you’re sending out as well as their performance, making it easy to scale your offering and monetize your newsletter program. 

It’s simple to set up, and even simpler to use. Echobox Email learns about your subscribers and then uses deep learning to share stories tailored to their interests. And it can even do send-time personalization to make sure you’re emailing each subscriber at the time they’re most likely to open newsletters.

Give Echobox a try and join more than 2,000 publishers using it to personalize and automate their content. Request a demo to learn more about how Echobox can help you boost newsletter performance while saving time.

Claire Zulkey and I have been reaching out to a ton of newsletter operators for two stories we’ll publish later this fall. One is about things people wish they'd known before launching their newsletter. The other is about growth tips that newsletter operators swear by.

We know that readers like you might have great learnings to share as part of these stories, too! So if you have something to share for one (or both) of these pieces, fill out this form — and we’ll be in touch!

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