📬 No. 2 | How Moby Built a Million-Dollar Ad Strategy

This week’s newsletter is presented by Who Sponsors Stuff. Their Sales Pro product can supercharge your ad sales operation — set up time with them to learn more about how they can help your newsletter!

Today, let’s talk about advertising in your newsletter.

There are so many ways to make money via your newsletter. You can sell subscriptions or memberships. You can ask for donations. You can sell ebooks or merch.

And then there's advertising. This is one of those things that’s long been misunderstood — I often talk with readers who tell me, “I really thought bringing in advertisers was going to be easier than this!”

So today, we’ve got a case study about Moby — a startup focused on dissecting the day’s financial news and offering advice on where to invest — and how they built a million-dollar ad strategy.

There’s a lot to learn from their story. Dive in below.


How Moby Built a Million-Dollar Ad Strategy With The Help of Who Sponsors Stuff

When Justin Kramer co-founded Moby, he didn’t set out to build a media company — his focus was on building a product where investors could get smarter and identify what stocks to buy at the right price point.

Part of that strategy involved launching a daily newsletter. In the two years since, their newsletter has grown to over 250,000 subscribers, and native ads have become a significant revenue stream for the brand, bringing in over seven figures.

But here’s the wild part: They never intended to sell ads in their newsletters.

They first built a big, engaged audience, realized the opportunity in front of them — and then found a great partner in Who Sponsors Stuff to help them figure out how to sell ads and which types of advertisers to pitch.

In this case study, Lindsey Stanberry took a closer look at Moby’s story and what other newsletter operators can learn from them.

Trying to figure out what to charge for ads in your newsletter?

Some newsletters sell ads based on a set rate per thousand readers who open the newsletter, commonly known as a CPM. But Who Sponsors Stuff’s Ryan Sager highly recommends selling on a flat-fee model — setting rates for each type of ad and then negotiating discounts if an advertiser wants to purchase multiple ads over a longer window of time.

What’s the right rate for your newsletter? Try this free calculator from Who Sponsors Stuff to figure out what you should charge.
💌 Did a friend forward you this newsletter? Sign up for Inbox Collective’s weekly newsletter here.

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🍴 Interested in attending Dine & Deliver, a dinner series presented by LiveIntent? Apply here.

✍️ Looking to hire or be hired in 2023? Join the Inbox Collective talent collective.

Copyright © 2023 Inbox Collective LLC.

Having trouble viewing this email? You can see an HTML version of this newsletter here.

No longer want to receive our newsletters? That’s OK! You can unsubscribe here

Inbox Collective LLC
400 E 55th St
New York, NY 10022-5156

Add us to your address book

Older messages

📬 No. 1 | Want to sell more subscriptions? Try giving away more content

Wednesday, September 20, 2023

How Advisorator's Jared Newman discovered that free content was the key to converting readers to paying subscribers. Welcome to Inbox Collective's new weekly newsletter! You might be wondering:

Why I'm Shutting Down Not a Newsletter

Sunday, September 17, 2023

Inside: September's Not a Newsletter — and details about what's next! ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

How Two Successful Brands Use Litmus to QA, Test, and Stay in the Inbox

Wednesday, August 30, 2023

Peapod Digital Labs and BoyleSports use Litmus's suite of tools to personalize, optimize and increase deliverability. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The August edition of Not a Newsletter is here!

Thursday, August 17, 2023

Claire Zulkey shares 11 lessons from 5 years of writing her newsletter. Plus: Should I set up DMARC for my newsletter? ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The July edition of Not a Newsletter is here!

Wednesday, July 19, 2023

What's happening with iOS17 — and why you shouldn't be worried that Apple will be taking your click data away. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

☕ Hang up

Wednesday, November 29, 2023

How AI could help fight robocalls. November 29, 2023 Tech Brew PRESENTED BY Bose It's Wednesday. Success in tech is all about upping your skills—in data, leadership, and strategy. Morning Brew

Why Drugs Are Disappearing From Your Insurance Coverage

Wednesday, November 29, 2023

Powerful companies are removing hundreds of medicines from insurance plans — and they're spending millions to stop attempts at reform. Most people don't realize that insurers can change the

Mysterious woman tells school board that Scholastic book sparked porn addiction

Wednesday, November 29, 2023

On November 14, a 20-year-old woman named Lanah Burkhardt appeared before the school board of the Conroe Independent School District in Texas. Burkhardt told the board that, when she was 11, she read a

Numlock News: November 29, 2023 • Whisky, Geothermal, Dollhouses

Wednesday, November 29, 2023

By Walt Hickey Hey, here's a really fun interview I did about the book for Author Talks. Wyeth Everyone was delighted when a painting that was bought for $4 in a thrift store turned out to be a

☕ Never give up!

Wednesday, November 29, 2023

Could this make your dog live longer? November 29, 2023 View Online | Sign Up | Shop Morning Brew PRESENTED BY LMNT Good morning. Mark Cuban just showed everyone why he's the shark with the

Microsoft opens sources ThreadX under MIT license [Wed Nov 29 2023]

Wednesday, November 29, 2023

Hi The Register Subscriber | Log in The Register {* Daily Headlines *} 29 November 2023 doors let light stream in conceptual illustration Microsoft opens sources ThreadX under MIT license The '

What A Day: Never Meta moral code

Wednesday, November 29, 2023

Social media giant Meta is in hot water again. Tuesday, November 28, 2023 BY JULIA CLAIRE & CROOKED MEDIA - Fox News personality (and former NFL reporter?) Michele Tafoya taking a strong stance

Please consider giving $5 to courageous journalism that tells the truth about what’s happening in Gaza

Wednesday, November 29, 2023

This Giving Tuesday comes at an especially pivotal moment. Not just because of the urgent need to tell the world about the horror in Gaza, but also because so many other journalists and politicians are

Is charitable giving as mysterious as it seems?

Tuesday, November 28, 2023

Vox.com logo Hi, I might be biased, given that I'm the editor of Future Perfect, but I really think that the world needs more journalism like Future Perfect. It's where we explain the global

What If Amazon Delivered Everything You Order From Anywhere?

Tuesday, November 28, 2023

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer screen time What If Amazon Delivered Everything You Order From Anywhere? The company's