Welcome to the September — and final — edition of Not a Newsletter!

Yes, it’s true: After five years of publishing every month in a Google Doc, this will be the very last edition of Not a Newsletter.

But while the Google Doc is going away, I am absolutely not.

Starting next Wednesday, September 20, I’ll be sending out a new weekly email featuring original stories, tutorials, and guides you’ll only find on Inbox Collective. I promise, I’m going to work hard to build a resource that delivers amazing content every week that you can *actually* use!

If I sent you this newsletter, you don’t have to do a thing! You’ll automatically get the new weekly email starting next Wednesday. (If you have a colleague or friend who might like our new weekly newsletter, send them this link to sign up!)

More good news: There’s still one last issue of the Google Doc left! Inside this month’s Not a Newsletter, you’ll find:

1.) The six types of welcome emails every newsletter should set up. (No. 2 on the list, “the Talking Head,” is my favorite.)

2.) More details about why I’m shutting down the Google Doc — and what’s coming next.

3.) Looking to monetize your email newsletter with advertising but don’t have the time to secure premium sponsors? PostApex might be the right solution for you to transform your newsletter sponsorship strategy. (*sponsored*)

4.) Why QA testing can help you stay out of the spam folder, and how two successful brands use Litmus to handle their QA process. (*sponsored*)

5.) How one French newsletter about finance built their business model — and launched a crowd equity round (that’s raised $283,000!) to support their growth.

6.) See why successful media companies like TLDR, Overstory Media Group, and Payload are using Sponsy to streamline their ad workflow. Try it for free now or book a demo of the product here. (*sponsored*)

7.) Want to connect with newsletter operators from brands like Morning Brew and theSkimm? Newsletter Headquarters is a new, private Slack community where you can meet colleagues and share knowledge. (*sponsored*)

8.) And, of course, I’ve got one last Anonymous Animal of the Month: the Corgi! (I was mostly curious to see what a corgi butt would look like in Anonymous Animal form. I’m thrilled about how it turned out 🤗)

Plus, all sorts of links and inspiration from around the email space!

Ready to read the rest of this month’s Not a Newsletter? Dive in here.

Read the September issue

Popular on inboxcollective.com this month...

What I’ve Learned From Five Years of Evil Witches
“I launched my newsletter, Evil Witches, in 2018. Here’s what I’ve learned about building an audience, identifying the right strategy for your newsletter, and being your own boss.” [Read on…]

How Hanna Raskin Built a James Beard Award-Winning Newsletter
The Food Section brings independent coverage of Southern restaurants and food culture to inboxes. Publisher Hanna Raskin explains how she built the newsletter, grown her paying audience, and launched new editorial partnerships. [Read on…]

AWeber, Beehiiv, ConvertKit, Ghost, Mailchimp, or Substack: Which Is The Right ESP For Your Indie Newsletter?
There are a lot of email platforms to choose from. Here are six options that are actually worth a closer look. [Read on…]

A few final things...

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🍴 Interested in attending Dine & Deliver, a dinner series presented by LiveIntent? Apply here.

✍️ Looking to hire or be hired in 2023? Join the Inbox Collective talent collective.

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Not a Newsletter - Why I'm Shutting Down Not a Newsletter

Welcome to the September — and final — edition of Not a Newsletter!

Popular on inboxcollective.com this month...

A few final things...

Older messages

How Two Successful Brands Use Litmus to QA, Test, and Stay in the Inbox

The August edition of Not a Newsletter is here!

The July edition of Not a Newsletter is here!

The June edition of Not a Newsletter is here!

We’d love to see you at a Dine & Deliver dinner later this year!

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