GrowthHackingIdea - TOP 6 ad formats people trust the most
According to the Nielsen global trust in advertising survey, global respondents give the most trust to:
1. Recommendations from people I know: 83%
+ 30% suspect censorship or faked reviews when they don't see negative reviews.
2. Branded websites: 70%
3. Consumer opinions posted online: 66%
4. Editorial content (articles): 66%
5. Brand sponsorships: 61%
6. Emails I signed up for: 56%
Bonus - advertising themes that resonate most:
1. North America, Europe: Humorous
2. Latin America, Asia: Health, real-life situations
3. Africa/Middle east: Real-life, family
Source: www.nielsen.com
Cheers,Charlie Patel ;)
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Older messages
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