GrowthHackingIdea - $1M+ launch (short secret + my study)
Chris Haddad has written a lot of sales letters/videos for multi-million dollar launches.
He shared his biggest secret on how to achieve these results.
Instead of appealing only to logic (telling about features, benefits), tell a story.
A story should make your readers/listeners feel extreme emotion - sadness/love/anger/full list of emotions.
Extreme emotion drives sales
When telling a story he recommends opening up in the middle of the scene and then tell the full story.
I personally tested this approach.
1. Tried to sell my book without a story.
Result: $2,633 in revenue
2. Two months later I added my stories and was selling the same product to the same audience.
Result: $5,559 in revenue
Stories DOUBLED my revenue!
Despite the fact:
1. I'm a story-telling newbie.
2. English is not my native.
3. 223 customers already bought the product 2 months ago.
Source: www.youtube.com
Cheers,
Charlie Patel ;)
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