This week’s newsletter is presented by Who Sponsors Stuff. Their Sales Pro product can supercharge your ad sales operation — set up time with them to learn more about how they can help your newsletter!

Let’s start with a fun announcement.

Ryan and Jesse from Who Sponsors Stuff are two of the smartest guys I know when it comes to selling ads in newsletters. And a few weeks ago, I came to them with an idea.

What if, I asked, as part of your sponsorship of Inbox Collective, you gave away some free consulting about newsletter ad strategy to my readers?

And they said yes.

So here’s how this new thing — we’re calling it the Who Sponsors Stuff Ad Sales Lab — will work:

Any reader who needs help with their newsletter ad strategy can apply here.
Ryan and Jesse will pick a handful of newsletters for free, 1-to-1 consulting, where they’ll take a look at your ad strategy and make recommendations around ad pricing and ad product, plus sponsor prospecting and negotiating.
They'll also help you put together a list of potential sponsors to reach out to, making use of their Sales Pro database, and coach you on outreach to go out and sell your next ad.
We’ll feature your learnings in a story on Inbox Collective so others can learn how to build a great ad strategy, too!

You can apply here — do it today, because these free coaching slots will go quickly!

—Dan (say 👋 via email or LinkedIn)

How Jen A. Miller Sold $12,500 in eBooks From Her Newsletter

There’s this misconception that you have to have a huge email list in order to make money. That’s simply not true.

Take the case of Jen A. Miller, who writes the Notes from a Hired Pen newsletter. When she launched her first ebook, “How I Made $135,000 in One Year of Freelancing,” she had just 894 email subscribers. But even with a small list, she sold $9,500 worth of ebooks.

So how did she do it? What did she learn that she’s applied to two subsequent ebook launches? And what’s next for her to launch and sell? She dives into all of that in this week’s story. Read Jen’s story here →

In case you missed it...

These 5 Newsletters Took A Break From Publishing. Here’s How They Did It. — Newsletter writers are increasingly taking time off to grow their families, recharge with a vacation, or cope with burnout. Here’s what you can learn from those who’ve taken a break from writing their newsletter.

How an End-of-Year Survey Can Improve Your Newsletter Strategy —Feedback is an email marketer’s best friend. Here’s how one newsletter used a survey to make changes to their strategy.

The Five Types of Indie Newsletter Business Models — Here’s what we’ve learned about matching the right newsletter to the right business model.

One final thank you: All of the stories we publish this fall are presented thanks to Who Sponsors Stuff, which gives you and your team the tools to quickly find and reach out to relevant sponsors for your newsletter. They track 350+ newsletters, have direct contact information for 6,000+ sponsors, and keep you on the cutting edge of who’s spending money in the email advertising space. Find out how their Sales Pro product can supercharge your ad sales operation today.

💌 Did a friend forward you this newsletter? Sign up for Inbox Collective’s weekly newsletter here.

📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🍴 Interested in attending Dine & Deliver, a dinner series presented by LiveIntent? Apply here.

✍️ Looking to hire or be hired in 2023? Join the Inbox Collective talent collective.

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New York, NY 10022-5156

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📬 No. 7 | How I Sold $12,500 in eBooks From My Newsletter

Let’s start with a fun announcement.

How Jen A. Miller Sold $12,500 in eBooks From Her Newsletter

In case you missed it...

Older messages

📬 No. 6 | How Do I Get Off a Blocklist?

📬 No. 5 | Should You Set Up a Private Community for Your Newsletter?

📬 No. 3 | Lessons From a Six-Figure Paid Newsletter

📬 No. 2 | How Moby Built a Million-Dollar Ad Strategy

📬 No. 1 | Want to sell more subscriptions? Try giving away more content

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