Raisin Bread by MarketerHire - The instant upgrade to Amazon ads

Amazon’s new AI solution is designed to improve ads’ performance by putting products in a lifestyle context, like a toaster on a kitchen counter instead of on a blank white background.

This tool can be used without any technical expertise and at no additional cost—giving a big leg up to small advertisers with limited creative support.

“Search themes” allow marketers to add up to 25 topics that will help guide when ads run inside certain search queries.

This update provides more context for Performance Max to better target ads, rather than relying solely AI to determine the best place for ads.

The NBA will use AI to analyze and categorize every play during games, automatically generating custom highlight packages for each player in every match-up.

All of these highlights will be packaged into social-style content in an effort to drive more people to the league’s app.

Through Google Shopping ads and on mobile browsers, shoppers can now virtually try on anything from different hair dyes to foundation shades—allowing for a more inclusive experience for users to try products on their own skin tone.

Instead of relying on a static product image in Google Shopping ads, brands can now use these AR beauty tools for a fully immersive experience.

Doritos used AI to silence chip crunches while gaming.

AVCA’s first research project found that AI ads can increase CTV ad attention by 15%.

New Forrester research shows that AI will boost creative agencies while shuttering digital shops.