GrowthHackingIdea - Boosted checkouts by 24% (case study)

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The most successful product of the Vanity Planet is "Spin for Perfect Skin".

This product had a strong 6% checkout rate.

They decided to A/B test the same version
+ but with a horizontal list of photos curated from Instagram,
+ as well as photos uploaded by customers alongside their reviews

The new page that included customer photos outperformed the original
+ and increased checkouts by 24%.

Important.
1. This page already had a robust list of over 4,000 reviews
2. and an average 4.5 star rating.
3. Looks like you can make your existing social proof more prominent
4. by focusing on user-generated visuals.

Source: www.yotpo.com


Cheers,
Charlie Patel ;)



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