Tips to boost your holiday sales without slashing prices

Strategic Promotions for Black Friday, Small Business Saturday, and Cyber Monday

As the holiday season approaches, shoppers and e-commerce business owners are gearing up for the biggest shopping weekend of the year. While it is common practice for merchants to offer deep discounts, competing solely on price can lead to a race to the bottom. A race that many small, independent businesses can’t win against box stores and chains. Many of the creative founders who are our clients at Aeolidia are concerned that deep discounts are financially unsustainable while also devaluing their unique products. 

In this newsletter edition, we explore alternative promotions and tactics that reward your best customers and boost revenue while maintaining your brand’s integrity.

These offers emphasize the worth of your products by rewarding customers for larger purchases. To further show appreciation for your very best customers, give them early access to your holiday sales. You can even make any of these offers exclusively available to VIPs.

1. Bundles and gift sets

If it is too late in the season to come up with a new product launch for the holidays, create bundles and sets.

Curated gift sets are a boon for busy shoppers because they reduce decision-making. As a brand owner, you know best which products your customers like to purchase together and what looks good in a group. You can likely afford to offer a price break on the bundled product due to the higher order value.

• Set the list price as the price of all the items if purchased separately and set the sale price as the price of the bundle. Your Shopify theme will then highlight the savings wherever the product is displayed.

• Utilize an app such as Shopify Bundles to sync inventory between the bundle and the component SKUs.

• On the product pages for individual items that are also part of a bundle, make sure to upsell the bundle and let shoppers know they can save by purchasing the item as part of a set.

• If a price break simply isn’t feasible, make your bundle special in other ways by including special packaging or educational materials. Including a free virtual workshop or guide not only adds value for your customers, but also positions you as an authority in your industry.

2. Volume discounts

• A volume discount could be structured as Buy X Get Y Free, such as buy 2 puzzles and get a 3rd one for free.

• Or it could be structured as Buy More Save More, such as buy 5 or more greeting cards and get 10% off.

• You can even offer tiered discounts so that the percentage off increases the larger the quantity.

• Offer mix-and-match discounts. For example, let customers select their own assortment of greeting cards or socks to meet the threshold.

3. Free gift with purchase

• Display a progress bar to show customers how close they are to earning the reward.

• Set up tiers based on order value to unlock additional or higher-value gifts.

• Not sure what product to offer as a free gift? Give a free gift card and encourage return purchases.

• Gift it forward by offering a donation to a cause that is meaningful to both you and your customers.

4. Post-purchase upsell

• Give customers easy options to accept or refuse offers without a hard sell.

• Use a Shopify app that allows you to display consecutive offers, but limit it to two offers so the process isn’t tedious.

• Present offers that are relevant to the items the customer has already purchased. Apps that use AI or machine learning can automate this process.

• Our Tools & Guides for Growing Your Online Shop
• Email Marketing Strategies for the Holidays and Beyond
• 12 Black Friday Tips For Online Shops in 2023
• Selling Wholesale During the Holidays
• Get Your Online Shop Ready for Holiday Sales