Win 91% of customers (or loose them forever)

According to Lee Resources and “Understanding Customers” by Ruby Newell-Legner:

1. Only 4% of dissatisfied customers complain.
2. The rest (96%) remain silent and just leave.
3. 91% of dissatisfied customers will never come back.

That means, if you receive 1 complaint, 25 other silent customers are just gone forever.

Bonus:
4. 80% of companies say they deliver superior customer service.
5. In fact, only 8% of customers say these same companies deliver superior customer service.

How superior is your customer service? ;)

Source: www.helpscout.net


Cheers,
Charlie Patel ;)



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