$0 to $1,6M in 5 months in a crowded market

After
- Pebble (April 2012),
- Sony SmartWatch (July 2012),
- Samsung Gear (September 2013),
- LG G Watch (June 2014),
- iWatch (April 2015)...

... these crazy guys decided
+ to launch a Kickstarter campaign
+ with a new kind of smartwatch


Here's one of the approaches they used to win in this super crowded market:

1. They typed different keywords on Twitter
- and switched to the "Live" tab
- to find users interested in smartwatches right NOW.
- click here to see an example

2. Asked each person
- “Is this Kickstarter worth backing?”
- and attached a link to the campaign.
- click to look at all their tweets

Result:
They raised $1,613,874


P.S. Thank you Marcin Gierbisz for sharing the study. ;)

Source: medium.com


Cheers,
Charlie Patel ;)



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