Marketing Examples - Marketing Examples is NOT back

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3-2-1: Marketing Examples is NOT back

A Doberman when dinner's late. That's how I feel.

Course. Course. Course. Course. Course. Course.

Here's a collage of my last two months.

Today's issue is a one-off. Next year, like Rodgers' arm, I'll regain rhythm. But for now I have to put a thick red cross through November 15th. À bientôt.

Estimated read time: 1 minute 51 seconds.

Before we begin... a huge thank you to this week's sponsor.

• Ever thought about advertising on Brave? Me neither. Until now...

• 60M+ users. Super smart. 70% listed tech their top interest.

• 6% CTR (more than Google & Facebook combined!) Cor, Blimey!

Three copywriting tips

1/ “Write headlines not headings” — Russell Davies

2/ You probably haven't noticed but...

You've never read a paragraph longer than two lines in my newsletter.

The last time I wrote one was March 4th, 2021.

It began unconsciously, became a habit, and now it's a rule. Why?

- A good line deserves space to shine

- Short paragraphs are monkey bars. Easy to swing between.

- If it takes me three lines, I'm probably not explaining myself well

3/ I love The Guardian's donation copy

“You're not selling... you're constructing an argument”

Two Short Examples

1/ Two million clicks from one email

Yes. You did read that right.

The offer? A 50% discount.

Something we've seen one million times before, except this time, in the palms of a copywriter with acute awareness of human psychology:

“The first five people (scarcity) to click this button (labour illusion) 500 times (ridiculousness) win 50% off (gamification)”

Clicks are a positive mailbox signal so it's not too surprising that “engagement almost doubled after this campaign”.

Funny what happens when you write emails people enjoy.

3/ 10% of ARR from two typo domains

Damon runs Testimonial.to. He noticed people repeatedly botched the domain so he registered (and redirected) the two main offenders (.io and s)

In 18 months they've made him $100,527. Fiddly domain owners take note.

One Favourite Tweet

That's all folks!

Had a bot attack last week, so if you enjoyed today's issue please do reply (it helps with deliverability). If you didn't can unsubscribe here.

See you sooner or later — Harry

P.S. Song of the week

P.P.S. 100 previous examples on Marketing Examples

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Marketing Examples - Marketing Examples is NOT back

Older messages

3-2-1: Punchiness, Pain Points, Press “B”

3-2-1: Anti-clickbait, 19% Conversion, Cross it out

3-2-1: The Perfect Offer, 8,260 Replies, Verb Tips

3-2-1: The Perfect TikTok, One Star Reviews, Copywriting Tips

3-2-1: Marketing Examples is BACK (again)!

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