7 steps → superstar content-marketing team

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Through trial and error, Benji Hyam, a blog manager at Grow & Convert, has figured out a framework that works to find, evaluate, and hire perfect-fit writers for your blog.

1. Problogger, AngelList and LinkedIn work best to post a job offer on.

2. Send each candidate a document that covers these things:
  + Your business model
  + Your target market
  + The story behind why it was founded
  + About your products/services
  + Your vision for your blog
  + Who the intended readers are
  + Types of content you’re looking for
  + Your goal with the blog
  + Links to samples of writing that you like
  + What you like about the samples
  + Tone of your blog
  + Blog post length


If they’re still interested after the #2,
- test their autonomousness:
3. Ask them to pitch 3 story headlines (+ a 1 sentence description) that they would like to write about.


If they passed the #3:
4. Pick a headline you like
- and ask them to write a test post
- with a condition:
  + if you don't like the post, you let them use the post however they wish
  + if you like it - you pay $150-$250


If they passed the #4:

5. They can post as little or as much as they want
- but they give you an estimated date of a new post

6. Pay $150-$250 per post
- hourly doesn't work

7. Share metrics about their posts
- in order to cultivate a feeling of ownership

Source: www.growandconvert.com


Cheers,
Charlie Patel ;)



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