Newsroom unions push for better terms as end-of-year mass media layoffs loom

Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can’t prevent layoffs — only soften the blow.
November 22, 2023

Newsroom unions push for better terms as end-of-year mass media layoffs loom

Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can’t prevent layoffs — only soften the blow.

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Ivy Liu
Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can’t prevent layoffs — only soften the blow.

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This week’s Future of TV Briefing looks at how major streaming service owners’ subscription business fared in the third quarter of 2023.

As ad tech’s impact on media execution evolves alongside complex privacy regulations, advertisers’ ability to staff their teams, buy media and run campaigns with in-house resources alone has been stretched.

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A year into Elon Musk’s takeover of Twitter, now X, one strategist lifts the lid on an agency’s strained relationship with the platform.

Current processes in ad operations are notoriously manual — increasing the time teams spend on tasks and the possibility of human error.

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Billups, a Portland, Ore. media agency, launched a new analytics platform designed to distill OOH campaign performance tracking and measurement using machine learning tech.

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The era of rigid keyword-based safety protocols — which hurt both brands and publishers — is giving way to an AI-enabled contextual technology.

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Perhaps, if X’s ads business were faring better, it might have been more enthusiastic about undergoing an audit.

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Some agency execs say they’ve dealt with or heard about a higher level of ghosting this year, attributing the normalization of the practice to overwhelmed marketers who are so focused on short-term wins that any longer-term planning goes out the window.

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