Influencer or creator? Here’s how marketers can know who to hire

Influencer or creator? Here’s how marketers can know who to hire

Influencer and creator marketing is still on the rise, and the shifts that affect whether marketers partner with one versus the other are just part of the ongoing evolution.

Additional coverage:

• To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes.
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• Influencer agency Billion Dollar Boy last week launched its new innovation unit, Muse, dedicated to generative AI and emerging technologies.