As the 'trial of the century' nears its end, have the scales tipped in the DoJ's favor?

Revelations of Apple and Google’s financial relationship has convinced some observers convinced change is on the horizon.
November 17, 2023

As the 'trial of the century' nears its end, have the scales tipped in the DoJ's favor?

Revelations of Apple and Google's financial relationship has convinced some observers convinced change is on the horizon.

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Ivy Liu
Revelations of Apple and Google’s financial relationship has convinced some observers convinced change is on the horizon.

howdy!
As government officials explore ways to rein in AI, tech companies are looking for new ways to raise their own safety bar before it’s forced on them.

Retailers are monetizing first-party data via commerce media to deliver brands valuable shopper insights to improve messaging, engagement, campaign performance and more.

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howdy!
During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be.

For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner.

howdy!
Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still figuring out exactly which key performance metrics signal success among the gaming audience. For now, they’re leaning on tried-and-true KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is.

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Advertisers are increasingly leveraging the contextual targeting capabilities of YouTube to reach relevant audiences without compromising user privacy.

howdy!
Threads could have been the missing link between marketers and the fediverse. But if it will is up for debate.

howdy!
The game will serve as a brand marketing tool to advertise pressure probability — which predicts the likelihood of each defender creating a pressure during plays, using four different AI models based on over 90,000 plays from the last five years of football. This data set launched across NFL properties in 2023.

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