#26 How Skool.com is silently becoming a mammoth community platform
#26 How Skool.com is silently becoming a mammoth community platformHere are the secrets of Skool's growth playbookPrivately launched towards the end of 2019, Skool.com hosts about 1000 communities today. Unlike Discord servers and Facebook groups, these are revenue-generating paid communities. Skool is bootstrapped and consistently growing - launching new features, acquiring more users, and hiring employees, indicating a cashflow-positive business. Surprisingly, Skool is mostly absent from mainstream startup media coverage and discussions on social platforms, strikingly contrasting with its more famous, bigger, and VC-funded rivals. But Skool is making itself known to the people who matter - its market, thus looking like a well-oiled, lean growth machine. A study of Skool's growth strategies made me realize that they are driving most of the growth using strategies other than paid ads. Hence, you can take a leaf out of Skool's book to grow your SaaS business. Let's dive right into its growth playbook. A collection of proven SaaS growth strategiesOften, it takes a lot of trial and error to figure out the growth strategies that work for a business. The process costs a lot of time, resources, and opportunities. To inspire new growth ideas and facilitate well-informed brainstorming, I am building a repository of proven SaaS growth strategies and tactics for each stage of the customer lifecycle, from acquisition to activation and monetization. I am writing on every aspect of SaaS growth. I'm including strategies, tactics, examples, nuances, and detailed steps for each post so you do not have to waste your time and resources figuring things out. And, there is community support - a Discord channel where you can ask questions, discuss ways to customize a strategy for your business, and share experiences with like-minded folks - a place for meaningful conversations and adding value. Each month, I will add new posts to this repository. With 16 posts at the moment, the strategy hub is a work in progress. Here is a sneak peek for you - I would love to hear your thoughts on it, and if you want to join, an early offer is available. It will also support the work I'm putting into building this hub. SaaS Growth Strategies Hub ➡️❤️ Thanks for reading Issue #26. I'd truly appreciate it if you help me spread the word on Twitter by Clicking Here.We'll talk soon. Until then, Ankur Founder, Thoughtlytics PS - Are these emails provoking questions or reactions? Hit Reply and let me know what's on your mind. Don't be shy! ❤️ Review the Organic SaaS Growth Newsletter. It would mean a lot to me. If you liked this, please forward it to a friend! Or send them to the Organic SaaS Growth newsletter. Were you forwarded this email? You can subscribe to the newsletter or explore the past editions. Organic SaaS Growth is free today. But if you enjoyed this post, you can tell Organic SaaS Growth that their writing is valuable by pledging a future subscription. You won't be charged unless they enable payments. |
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Invitation: Discord community (Organic SaaS Growth)
Friday, November 10, 2023
A safe space for nuanced conversations on all things growth
The Mega SaaS Content Strategy Research
Thursday, November 2, 2023
What I learned by researching the content strategies of 27 SaaS businesses
Heads up: The mega SaaS content strategy research launching this week
Tuesday, October 31, 2023
Imagine creating a content strategy your market can't resist; they book more demos and sign up for a free trial. Your clients love it as it eats away all their day-to-day challenges; they can't
Join me on Notes
Wednesday, April 19, 2023
A new place to connect
#24 Nine SaaS Growth Strategies For Asymmetric Returns
Friday, February 17, 2023
because ordinary actions bring ordinary results
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