Heads up: The mega SaaS content strategy research launching this week
Imagine creating a content strategy your market can’t resist; they book more demos and sign up for a free trial. Your clients love it as it eats away all their day-to-day challenges; they can’t stop renewing the subscription month after month. Crafting such a content strategy is hard as it requires multi-disciplinary work. But it is possible. A few months ago, I decided to create a blueprint for a winning content strategy that you can use right off the shelf for your SaaS business. It led me to research the content strategies of 27 SaaS businesses to collect qualitative and quantitative insights. I also dig out the evolution of their strategies over time to see the patterns. This week, I am publishing the research, and as a subscriber of the Organic SaaS Growth newsletter, you will receive it first! So, if you are wondering how to create a content strategy for growth, stay tuned for the next email soon. And keep some time free, for it is a long-form, in-depth research, more than 10,000 words and counting! It’s big, even by my standards, as I have left no stone unturned. My research assistant says it’s a masterclass in SaaS content strategy, and I should have rather published it as an ebook. But I disagree, for I value you, the reader of this newsletter, way too much. So, be ready for the most in-depth post ever on the SaaS content strategy. And a big announcement on how I am transitioning my company, Thoughtlytics. -Ankur Organic SaaS Growth is free today. But if you enjoyed this post, you can tell Organic SaaS Growth that their writing is valuable by pledging a future subscription. You won't be charged unless they enable payments.
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