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The Mega SaaS Content Strategy Research

What I learned by researching the content strategies of 27 SaaS businesses

Ankur at Thoughtlytics

Nov 2

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Hey friend,

A few months ago, I decided to research the content strategies of as many SaaS businesses as possible to discover insights and patterns.

As always, my focus was on early to-growth stage companies, and thus, I ended up selecting the following 27 SaaS companies for the research:

Bubble, Proton Email, Pigment, Lokalise, UserPilot, Loom, FullStory, BrightWheel, Adverity, June, TripleWhale, Close CRM, Amplitude, Krisp, Ironclad, HeadsUp, ProfitWell, LemonSqueezy, Vendr, Repsly, Runway, Toolio, Maze, Klue, Merge, Mutiny, Reprise.

After months of qualitative and quantitative research, I have unearthed many insights, and today, I am happy to share them with you. It’s an in-depth research and a long read.

In addition, I have addressed the questions about content strategy in the AI era and making LLMs like ChatGPT work for your business.

As a practitioner of the craft of SaaS content marketing, I have also created a blueprint to help you design a winning content strategy for your SaaS business.

It’s a masterclass and you will walk away with a deep understanding of the SaaS content strategy!

So, without further ado, here is the link to the post:

Mega Content Strategy Research

❤️ Thanks for reading Issue #25. I'd truly appreciate it if you help me spread the word on Twitter by Clicking Here.

We'll talk soon.

Until then,

Ankur

Founder, Thoughtlytics

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