As Lyft builds its ad business, here's why the ride share company views its offering as 'digital retail'

November 24, 2023

As Lyft builds its ad business, here's why the ride share company views its offering as 'digital retail'

Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH will help differentiate its ad offering.

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Since its debut in September, the multi-billion-dollar MSG Sphere in Las Vegas has encountered financial setbacks, with operating expenses totaling a substantial $98.4 million, as disclosed in the venue's most recent earnings report.
Publishers' events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to Digiday+ Research.
With ongoing world conflicts and an upcoming presidential election, 60% of workers say they've talked politics with coworkers in the past year. But polarized viewpoints are also causing tensions at work.
Our most-read story this week: Influencer or creator? Here’s how marketers can know who to hire.

Other things to know about

Join us December 4-6 at the Digiday Programmatic Marketing Summit, where we’ll connect attendees with leaders from Ogilvy, PMG and many more. Don't miss this opportunity to secure months' worth of meetings over the span of just three days.
According to research from Bango, 78% of U.S. consumers want a single platform for all their subscriptions. Sponsored by Bango.
For publishers, the widespread, unauthorized disclosure of first-party data on third-party sites creates costly financial, reputational and operational challenges. Sponsored by Google Privacy Sandbox.

Newsroom unions push for better terms as end-of-year mass media layoffs loom

Wednesday, November 22, 2023

Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can't prevent layoffs — only soften the blow.

Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

Tuesday, November 21, 2023

Perhaps, if X's ads business were faring better, it might have been more enthusiastic about undergoing an audit. November 21, 2023 Brand safety concerns mount as X (formerly Twitter) pulls out of

How one news organization transformed to keep up with big tech

Monday, November 20, 2023

Case study: How La Presse shifted to all-digital approaches ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Cyber Week Offer: Save 50% on 3-month membership

Monday, November 20, 2023

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Influencer or creator? Here’s how marketers can know who to hire

Monday, November 20, 2023

Influencer and creator marketing is still on the rise, and the shifts that affect whether marketers partner with one versus the other are just part of the ongoing evolution. November 20, 2023

Want to Save Time & Boost Sales?

Friday, September 20, 2024

Have we got the tool for you! View in browser ClickBank Meet The Secret Weapon That Could Provide Consistent Sales While Saving You Time A human hand shaking a robot hand At ClickBank, we've seen

Simplest trick to gain prospects from Twitter

Friday, September 20, 2024

Every business - big or small - needs an e-sign tool in their stack. But they cost so much. Get this lifetime deal on the best Docusign / PandaDoc Alternative (https://www.rockethub.com/deal/flexisign/

🔍 How To Build An Organic Content Flywheel

Friday, September 20, 2024

September 19, 2024 | Read Online All Case Studies 🔍 Learn About Sponsorships Nearly every brand makes this mistake: their organic content team operates in a silo. Huge mistake. Organic is the testing