AI Briefing: With OpenAI in the spotlight, others release their own new AI models

Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners.
November 27, 2023

With OpenAI in the spotlight, others release their own new AI models

Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners. Read this week's AI Briefing.

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Ivy Liu
Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners.

howdy!
BBC Studios has put a significant effort into building a pipeline for people who encounter “Bluey” through the video game to find their way over to the show, effectively making the game a funnel into the broader IP.

When teams leverage the automated nature of DCO, they’re finding it frees up time and reduces human error — allowing teams to focus more on the creative.

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howdy!
As the digital landscape grows more crowded with marketers, The Children’s Place taps celebs to help them stand out this holiday season.

With the help of machine learning, publishers are building propensity models to predict the likelihood of specific subscriber behaviors, such as the likelihood that a subscriber will cancel within 30 days of the next renewal date.

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This year’s holiday spending season indicates earlier sales periods and audio trends that could attract more Gen Z consumers. Additionally, artificial intelligence and measurement will play a bigger role during these competitive times.

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According to a new Digiday and Google Privacy Sandbox survey, 78% of publishers believe removing third-party cookies will make their audience data “more valuable.”

howdy!
Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering.

howdy!
Since its debut in September, the multi-billion-dollar MSG Sphere in Las Vegas has encountered financial setbacks, with operating expenses totaling a substantial $98.4 million, as disclosed in the venue’s most recent earnings report.

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As Lyft builds its ad business, here's why the ride share company views its offering as 'digital retail'

Friday, November 24, 2023

Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering. November 24, 2023 As Lyft builds its ad

Newsroom unions push for better terms as end-of-year mass media layoffs loom

Wednesday, November 22, 2023

Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can't prevent layoffs — only soften the blow.

Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

Tuesday, November 21, 2023

Perhaps, if X's ads business were faring better, it might have been more enthusiastic about undergoing an audit. November 21, 2023 Brand safety concerns mount as X (formerly Twitter) pulls out of

How one news organization transformed to keep up with big tech

Monday, November 20, 2023

Case study: How La Presse shifted to all-digital approaches ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Cyber Week Offer: Save 50% on 3-month membership

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