AI Briefing: With OpenAI in the spotlight, others release their own new AI models

November 27, 2023

With OpenAI in the spotlight, others release their own new AI models

Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners. Read this week's AI Briefing.

Additional coverage:

With its new "Bluey" video game, BBC Studios has put a significant effort into building a pipeline for people who encounter the popular children's cartoon through the video game to find their way over to the show, effectively making the game a funnel into the broader IP.
As the digital landscape grows more crowded with marketers, The Children's Place taps celebs to help them stand out this holiday season.
This year’s holiday spending season indicates earlier sales periods and audio trends that could attract more Gen Z consumers. Additionally, artificial intelligence and measurement will play a bigger role during these competitive times. More in this Digiday+ Media Buying Briefing.
ICYMI from our Black Friday coverage: As Lyft builds its ad business, here’s why the ride share company views its offering as ‘digital retail'

Other things to know about

Cyber Week Offer ends tonight: Save 50% on 3-month Digiday+ membership.
The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. Sponsored by Alexander Group.
B2B marketers are increasingly incorporating ABM tactics into their digital marketing strategies, including programmatic advertising. Sponsored by StackAdapt.

As Lyft builds its ad business, here's why the ride share company views its offering as 'digital retail'

Friday, November 24, 2023

Lyft believes its blend of in-app ads, video ads, in-car tablets, roughly 800 digital car rooftop screens and OOH, will help differentiate its ad offering. November 24, 2023 As Lyft builds its ad

Newsroom unions push for better terms as end-of-year mass media layoffs loom

Wednesday, November 22, 2023

Newsrooms have unionized rapidly since the pandemic began in 2020, but the thousands of employees that have been let go since indicate that unionizing can't prevent layoffs — only soften the blow.

Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

Tuesday, November 21, 2023

Perhaps, if X's ads business were faring better, it might have been more enthusiastic about undergoing an audit. November 21, 2023 Brand safety concerns mount as X (formerly Twitter) pulls out of

How one news organization transformed to keep up with big tech

Monday, November 20, 2023

Case study: How La Presse shifted to all-digital approaches ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Cyber Week Offer: Save 50% on 3-month membership

Monday, November 20, 2023

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Want to Save Time & Boost Sales?

Friday, September 20, 2024

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Simplest trick to gain prospects from Twitter

Friday, September 20, 2024

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🔍 How To Build An Organic Content Flywheel

Friday, September 20, 2024

September 19, 2024 | Read Online All Case Studies 🔍 Learn About Sponsorships Nearly every brand makes this mistake: their organic content team operates in a silo. Huge mistake. Organic is the testing