Morning Brew - ☕ The 5th element

Saks Off 5th’s holiday strategy.
November 30, 2023

Retail Brew

GS1

Good afternoon, everyone. You’re undoubtedly still digesting your Spotify Wrapped, but a friendly reminder, since it’s the last day of November, that we too will get a little nostalgic soon, highlighting trends from the year and also providing a sneak peak at what to expect in 2024. Feel free to let us know how your 2023 matched up perfectly with our predictions.

In today’s edition:

—Jeena Sharma, Erin Cabrey

STORES

The price is right

Saks Off 5th holiday campaign Saks Off 5th

Thanksgiving festivities may have come to an end, but the holiday season is in full swing as we race toward Christmas.

For retailers, that of course means putting up the decor and grand window displays but also putting together key holiday strategies that will resonate with customers today as consumers cut back on spending and chase discounts faced with rising costs.

While luxury as a whole is also seeing the impact of rising prices and reduced consumer spending, luxury off-price department stores like Saks Off 5th are uniquely positioned to meet shoppers’ price-conscious needs.

In fact, when it came to furthering this understanding earlier this year, the company appointed a number of crucial new team members, including Kim Miller as chief marketing and analytics officer and Mara Sirhal as chief merchant and brand officer.

While Miller is focused on boosting the brand’s customer loyalty and personalization focus, Sirhal has been overseeing the buying, planning, and creative departments.

In an exclusive chat, we caught up with Sirhal to understand how Saks Off 5th is approaching the holiday season, its key strategies, and the changing customer.

Keep reading here.—JS

     

PRESENTED BY GS1

Raising the bar(code)

GS1

Ready for a quick history lesson? Five decades ago, the retail industry needed an identification system to efficiently move products through the checkout line. The solution was game-changing: barcode technology.

Today, GS1 US® is leading the charge to change the game again with new opportunities to make consumers’ lives easier via barcodes.

They’re working to facilitate the transition from UPC technology to advanced 2D barcodes (such as QR codes) on product packaging that can be accepted at checkout through an initiative called Sunrise 2027.

This transition eliminates the need to place multiple barcodes on product packaging while also improving information sharing between businesses and consumers. It’s a win-win for all.

Ready for the future of retail? Learn more.

OPERATIONS

C for yourself

A Bed Bath & Beyond Store View Press/Getty Images

As retailers head into the hectic holiday season, they weren’t too busy to switch up their C-suites, with major moves from Bed Bath & Beyond, Kohl’s, and Macy’s, to name a few. Here are the ones to know:

  • Bed Bath & Beyond CEO Jonathan Johnson, who had led Overstock as CEO since 2019 and through Bed Bath & Beyond’s acquisition, stepped down from his role after activist firm JAT Capital blamed him for the retailer’s tough financial performance. Bed Bath & Beyond president David Nielsen will serve as chief exec in the interim.
  • Kohl’s president and COO Dave Alves left his role after taking it on in April, according to a Securities and Exchange Commission filing.
  • Macy’s named Sharon Otterman, former CMO at Caesars Entertainment, as its new CMO, filling the space open since May following Richard Lennox’s departure.
  • Grocery chain Publix promoted president Kevin Murphy to the CEO role, replacing Todd Jones, who will shift to be executive chairman. Murphy first joined the company in 1984 as a front service clerk before working his way up to president in 2019.

Keep reading here.—EC

     

E-COMMERCE

Shein bright like a diamond

Shein hangers on a store rack Richard A. Brooks/Getty Images

After months of speculation, e-comm giant Shein has confidentially filed for a US IPO, CNBC reported.

The company, which is valued at $66 billion, hired Goldman Sachs, JPMorgan, and Morgan Stanley as lead underwriters, and while Shein has yet to officially confirm the news, it could start trading on public markets as early as 2024, according to CNBC’s sources.

Though adjustments are likely, as the company filed its IPO privately, it will make the filing public once all the adjustments with the SEC are final, per CNBC.

The news comes after months of industry rumors around Shein’s potential filing. The path to the IPO, however, has been challenging.

Keep reading here.—JS

     

TOGETHER WITH WALMART BUSINESS

Walmart Business

Conquer cold season. Winter brings sniffles, sneezes, and other immune-system challengers. That’s why you need Walmart Business—the Walmart you love, now for your biz. They’ve got tons of OTC medication, first-aid tools, and home healthcare options that’ll help your team stay ahead of winter’s grasp. Gear up.

SWAPPING SKUS

Today’s top retail reads.

Too much sauce: Red Lobster’s endless shrimp deal was so popular that the company actually lost money on it and had to raise the price. (the New York Times)

Open your mind: Don’t look now, but mushroom-infused products are gaining some serious mainstream traction. (Modern Retail)

Strong and steady: After a tumultuous year, Foot Locker clocked in one of its best quarters in recent memory on the back of Thanksgiving weekend shopping and ahead of a 2024 expansion into India. (Bloomberg)

Retail reset: Advanced 2D barcodes (like QR codes) may soon eclipse UPC barcodes, and GS1 US® is leading the wave. Ready to transform the customer experience? Learn more.*

*A message from our sponsor.

JOBS

Are you looking for your next career opportunity (either a full-time role or a seat on a board of directors)? View hundreds of confidential jobs in the retail industry on ExecThread. Retail Brew subscribers can skip the application review and instantly join ExecThread for free.

NUMBERS GAME

The numbers you need to know.

There aren’t many things e-commerce retailers hate more than abandoned carts. It’s the part of the transaction that’s most critical and can often most clearly illuminate how consumers feel about the product and/or shopping process.

A YouGov survey commissioned by commercetools found that high shipping costs was the most common reason (19.6%) that shoppers abandoned their carts, but that was closely followed by attempting to find a better deal somewhere else (19.5%).

  • At a time when consumers are very conscious about their wallets, 14.9% said they would wait to see if a product went on sale.
  • The survey found that 21.5% of high earners—households making $80,000 or more a year—said they look for the best price available, while lower-income households that earn below $40,000 said they wait for a product to eventually be discounted (17.7%).

On a generational breakdown, those aged 55 and above (24%) were more likely to cite shipping costs as the reason to bail on purchases, as opposed to Gen Zers, who said they were looking for a bargain elsewhere (21%).

But the good news for e-commerce brands is that shoppers don’t necessarily need to see a product IRL before making a purchase: 92% of respondents did not mention needing to see a product in-person before following through on a transaction as a reason for abandoning their cart.

“Consumers have more options than they ever did before and you can bet that they will take advantage of that,” Jen Jones, chief marketing officer for commerce tools, said in a statement. “The retailers that do well this holiday season will be the ones that don’t solely focus on discounts, but also the experience. That means confidence in data privacy, how discounts and loyalty benefits are communicated and marketed, price matching, shipping options, etc.”

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