With the rise of retail media networks, marketers continue to grapple with lack of standardization

With the rise of retail media networks, marketers continue to grapple with lack of standardization

The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. And that growth isn’t yet slowing down anytime soon, Deloitte Digital's Kelly Leger said at the Digiday Programmatic Marketing Summit.

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