Publishers are leveraging CDPs to unlock first-party data’s power

For many in the media and publishing space, third-party data and cookies have been central to business strategies. 

But as publishers and media organizations look to reliable methods for delivering personalized content and experiences, first-party data is gaining importance. This shift toward first-party data — led by proliferating consumer privacy protections and the phasing out of cookies in 2024 — highlights the need teams have to unify and activate it at speed and scale. 

In this new guide from Blueconic, learn how media and publishing companies use customer data platforms to organize their first-party data, transform their audience relationships and accelerate the growth of their companies. Download it to learn more about: 

• Using personalized, omnichannel messaging to drive acquisition
• Increasing engagement with highly personalized content recommendations
• Driving retention with bespoke renewal messaging 
• Creating new revenue streams via interest-based segments

Sponsored by Blueconic

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