How publishers are building subscription programs for sustained revenue

Amid an uncertain ad market, publishers have realized that generating direct audience revenue is critical to running a successful business. However, launching a subscription business is very different from keeping one running. 

For a deeper understanding of the publishers’ journey in building and optimizing subscription programs, BlueConic collaborated with The Rebooting to survey over 200 publishers. The resulting report dives into the progress these publishers have made in building their subscription programs and addressing the growing pains of a maturing market as they transition from a new business model to a sustainable source of continuous revenue. 

Download the report to learn more about: 

• What diversification means to publishers now
• How publishers are tackling the maturation of subscription business models
• The challenges publishers’ subscriptions face and how they’re overcoming them

Sponsored by BlueConic

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