From Gemini to GROK, new names for generative AI share the spotlight

From Gemini to GROK, new names for generative AI share the spotlight

Since ChatGPT became a breakout hit, the names of numerous AI companies and products have entered the cultural vernacular. And rapid developments in AI have led to a lot of new AI brand names.

Additional coverage:

• Future plc’s CFO Penny Ladkin-Brand announced on Thursday that she is stepping down, as the U.K.-based media company reported declining revenues and a new two-year investment plan to get back to growth.
• Next year will be a major year for advertising as the U.S. presidential election boosts political spending. Agencies also anticipate other key drivers, including retail media, digital, sports and CTV, to contribute to growth.
• For the moment, Roblox is still brands’ most effective entry point to the metaverse — and the leading Fortnite studio Atlas Creative has taken note, announcing a strategic expansion into Roblox.
• Even as linear TV ad spend declines, 23andMe is reinvesting in the channel to boost brand awareness.
• As the world grows its own AI lexicon, Digiday spoke with the naming expert behind iconic names like Blackberry, Azure and the Impossible Burger.
• The release of “Lego Fortnite" is one of Epic’s most ambitious brand partnerships yet — and it showcases Lego’s skillful use of video games to market both its core products and its homegrown intellectual properties.
• Our most-read story this week: UM and Magna undergo multiple rounds of layoffs amid client losses