From Gemini to GROK, new names for generative AI share the spotlight

December 08, 2023

PRESENTED BY

From Gemini to GROK, new names for generative AI share the spotlight

Since ChatGPT became a breakout hit, the names of numerous AI companies and products have entered the cultural vernacular. And rapid developments in AI have led to a lot of new AI brand names.

Additional coverage:

Future plc’s CFO Penny Ladkin-Brand announced on Thursday that she is stepping down, as the U.K.-based media company reported declining revenues and a new two-year investment plan to get back to growth.
Next year will be a major year for advertising as the U.S. presidential election boosts political spending. Agencies also anticipate other key drivers, including retail media, digital, sports and CTV, to contribute to growth.
For the moment, Roblox is still brands’ most effective entry point to the metaverse — and the leading Fortnite studio Atlas Creative has taken note, announcing a strategic expansion into Roblox.
Even as linear TV ad spend declines, 23andMe is reinvesting in the channel to boost brand awareness.
As the world grows its own AI lexicon, Digiday spoke with the naming expert behind iconic names like Blackberry, Azure and the Impossible Burger.
The release of “Lego Fortnite" is one of Epic’s most ambitious brand partnerships yet — and it showcases Lego’s skillful use of video games to market both its core products and its homegrown intellectual properties.
Our most-read story this week: UM and Magna undergo multiple rounds of layoffs amid client losses

Other things to know about

Join us on December 19 at 12 p.m. ET with Digiday Editor-in-chief Jim Cooper, who will discuss which commerce channels are dominating brands’ holiday sales plans in 2023. Open to Digiday+ members, or subscribe to attend.
As the industry moves away from cookies, other data sources and targeting approaches are meeting the needs of advertisers. Sponsored by AdDaptive.
As CTV grows, so do undesirable spaces for CTV ads, from fake content such as screensaver channels to less reputable news outlets. Advertisers want ways to analyze content before placing ads to avoid such placements. Sponsored by Peer39

Announcing Digiday's 2024 events

Thursday, December 7, 2023

Our mission is to create positive change in media and marketing and events are an important part of that. By bringing together hundreds of like-minded individuals at once, we're able to share

With the rise of retail media networks, marketers continue to grapple with lack of standardization

Thursday, December 7, 2023

Marketers for major CPG brands in particular have been managing a trickier relationship with those retailers. December 07, 2023 PRESENTED BY With the rise of retail media networks, marketers continue

Future Leader Awards: Recognize your company's emerging leaders

Wednesday, December 6, 2023

While most industry lists honor executives in prominent roles who are already in the headlines, we're showcasing the leaders you haven't heard about yet who are still making a name for

How publishers are building subscription programs for sustained revenue

Wednesday, December 6, 2023

Report: How publishers are adjusting to a maturing subscriptions market ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Agencies weigh positives and negatives to 2024 spending in an uncertain economy

Wednesday, December 6, 2023

Although 2024 is shaping up to be a big year for ad spending with the potentially most expensive presidential election in history on its way, there remains some uncertainty in the industry — given the