How advertisers are avoiding data pitfalls to maximize campaign impact
Advertisers are simultaneously expanding their datasets in preparation for Google’s deprecation of third-party cookies and striving for solutions to the ongoing issue of multiple online identifiers. On both fronts, the options at their disposal are numerous, and across different types of data strategies, there are inherent risks that advertisers want to avoid. From using only first-party data to taking an overly narrow approach to segmentation, Acxiom has created a new guide detailing common pitfalls when using data to fuel advertising campaigns. Download it to learn more about:
Sponsored by Acxiom |
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Secure months' worth of meetings in just 3 days at the Digiday Media Buying Summit
Tuesday, December 12, 2023
As we enter 2024, agencies are adapting to a set of new and changing industry challenges. But it's also a time of tremendous opportunity for social channels, agency culture, retail media networks
Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes
Tuesday, December 12, 2023
Marketers are in the same place they were when Google first said it would eliminate third-party cookies back in 2020: still divided and uncertain about the best path forward. December 12, 2023
A History of Ad Tech Chapter 2: The Ad Net's Golden Age
Monday, December 11, 2023
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