A History of Ad Tech Chapter 2: The Ad Net's Golden Age

A History of Ad Tech Chapter 2: The Ad Net's Golden Age

Chapter 2 of our special report covers how ad tech recovered from the dotcom crash, Big tech grew to dominate and the financial crisis fueled programmatic buying. And to listen to the corresponding podcast episode for this chapter, here’s a conversation with Ari Paparo.

Additional coverage:

• Digiday Programmatic Marketing Summit attendees speak out on why they rate the overall industry's post-cookie readiness so low and what it'll take to raise it.
• Omnicom Media Group global CEO Florian "Flo" Adamski weighed in on what 2024 looks like for his company and their clients, while explaining why the industry is still seriously addressing ad fraud. More in this Digiday+ Media Buying Briefing.
• Retail advertising is poised to have its moment, and brands and retailers are upping their marketing spend on Amazon and making the channel a more important part of their holiday plans this year.
• As Google and Meta roll out new AI features, startups like Runway are finding new ways to compete for enterprise clients. Read this week's AI Briefing.
• IPG’s media agency UM named Erin Quintana, chief client officer and a 15-year veteran of the company, to be its new U.S. CEO. Quintana replaces Joe DiMiero.