A History of Ad Tech Chapter 2: The Ad Net's Golden Age

December 11, 2023

A History of Ad Tech Chapter 2: The Ad Net's Golden Age

Chapter 2 of our special report covers how ad tech recovered from the dotcom crash, Big tech grew to dominate and the financial crisis fueled programmatic buying. And to listen to the corresponding podcast episode for this chapter, here’s a conversation with Ari Paparo.

Additional coverage:

Digiday Programmatic Marketing Summit attendees speak out on why they rate the overall industry's post-cookie readiness so low and what it'll take to raise it.
Omnicom Media Group global CEO Florian "Flo" Adamski weighed in on what 2024 looks like for his company and their clients, while explaining why the industry is still seriously addressing ad fraud. More in this Digiday+ Media Buying Briefing.
Retail advertising is poised to have its moment, and brands and retailers are upping their marketing spend on Amazon and making the channel a more important part of their holiday plans this year.
As Google and Meta roll out new AI features, startups like Runway are finding new ways to compete for enterprise clients. Read this week's AI Briefing.
IPG’s media agency UM named Erin Quintana, chief client officer and a 15-year veteran of the company, to be its new U.S. CEO. Quintana replaces Joe DiMiero.

Other things to know about

The last chance to save on entries to the Digiday Media Buying and Planning Awards is this Friday. Recognize your team's accomplishments and have the chance to join past winners from Aveeno, Havas, Nielsen and more.
Marketers are working toward a standard set of metadata tags that will allow more efficient tracking of premium environments for consistent, high-quality ad experiences. Sponsored by Paramount.
To better keep track of costs and content, subscribers are looking for a way to connect all of their subscriptions. Sponsored by Bango.

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A History of Ad Tech Chapter 2: The Ad Net's Golden Age