1. Home
  2. Discover
  3. Business
  4. Orbit Media

How to measure the impact of your website redesign using GA4

(with video)
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 
 
After every website redesign project, results are measured. At Orbit Media, we design 40-50 websites per year and I personally review the Analytics for every project.

I spend a lot of time reviewing GA4 with clients, measuring the marketing impact of the project, from the topline SEO impact (organic traffic) to the bottom line lead generation impact (conversion rates).

Every website is different. Different traffic sources, different marketing strategies, different goals and conversions. So every post-launch Analytics review is unique to that client.

But there are some reports I always run and questions I always ask myself.

  1. Is search traffic up or down?
  2. Do the pages have higher engagement rates?
  3. How are the visitors using the navigation menus?
  4. Are conversions up or down?
  5. Are visitors clicking on the CTAs?

Here’s a sample report:
Today I’ll walk you through setting up each of these reports. In just a few simple steps, you’ll be able to level up your GA4 skills and measure the impact of your own website.

Great! Show me how to measure my website performance. →
 
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
View it in your browser
unsubscribe

Older messages

Here are 3 ways to use AI for LinkedIn

Thursday, November 30, 2023

+$70K in free web marketing services 🙌 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to find bugs on your website using GA4 in just a few clicks

Thursday, November 9, 2023

+$70K in free web marketing services 🙌 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to use AI in your content marketing: 13 powerful prompts

Thursday, October 26, 2023

One of the main goals of any content marketing strategy is finding the perfect match between your content and your audience. It involves aligning your content with the topics that truly engage your

3 high-impact insights from GA4 exploration reports

Thursday, October 19, 2023

(with video) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

We surveyed 1,051 bloggers over 10 years. Here’s what we learned.

Wednesday, October 4, 2023

The results are in. 👋 Here's the 10th annual blogger survey. You are one click away from the answers to these questions: How long does it take to write a post in 2023? How are bloggers using AI?

You Might Also Like

Marketing Weekly #207

Sunday, November 24, 2024

3-Step Approach To Get Your SaaS Mentioned on Top Tier Publications • How to Respond to a Savage Review • How TikTok Made Cottage Cheese Cool Again • Why “Why” is the Most Important Word in Marketing •

🙄 Weekend Update: Forbes Fights Back, Flops

Sunday, November 24, 2024

The Weekend Update... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The Profile: The Architect of the Future & the Least Known Operative in America

Sunday, November 24, 2024

This edition of The Profile features Elon Musk, Susie Wiles, Amber Venz Box, Jaylen Brown, and others. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Manufacturers prep for new tariff regime

Sunday, November 24, 2024

Plus: AI and agriculture, European VC valuations on the rise & more Read online | Don't want to receive these emails? Manage your subscription. Log in The Weekend Pitch November 24, 2024 The

Sunday Thinking

Sunday, November 24, 2024

"When the world feels like too much, focus on what you can control: your actions, your mindset, and your heart." ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Brain Food: Work Hard In Silence

Sunday, November 24, 2024

FS | BRAIN FOOD November 24, 2024 | #603 | read on fs.blog | Free Version Welcome to Brain Food, a weekly newsletter full of timeless ideas and insights you can use in life and work. Tiny Thoughts *

🦄 Closing network deals

Sunday, November 24, 2024

An interview with Mac Reddin, CEO of Commsor. 🦕 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Recruiting Brainfood - Issue 424

Sunday, November 24, 2024

WFH powering Economic growth vs Office as a Productivity Tool, Hidden Tax paid by Bad Recruitment Practices, Future of TA & Recruitment Survey and great analysis of what an AI Engineer actually

How I doubled my app downloads

Sunday, November 24, 2024

Every year we bring the highest quality software to RocketHub for an insane BFCM event. This year is no different! BFCM starts now so check the page below for one new lifetime deeaaal drop each day.

How to Generate Better Ideas, Master the Art of Suffering, and Design a Beautiful Life

Saturday, November 23, 2024

This edition contains 13 practical lessons you can learn from bestselling author James Clear, NFL Legend JJ Watt, US Air Force Secretary Heather Wilson, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏