As attention grows up, agency rebundling is one unintended result

As attention grows up, agency rebundling is one unintended result

Attention, when used properly, can offer insight into not only media planning and placement but creative execution as well. Notably, the emphasis on attention is uniting the creative and media sides of the agency world in yet another way.

Additional coverage:

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• In this week’s Digiday+ Research Briefing, we examine how Amazon’s importance to brands’ holiday marketing plans is growing, how much ad spending is expected to increase in 2024, and how publishers and agencies are cautious about devoting more resources to Threads.
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• On this final episode of The Return podcast, we circle back to talk to a few guests we spoke with earlier this season to see where they’re at now.