As attention grows up, agency rebundling is one unintended result

December 14, 2023

As attention grows up, agency rebundling is one unintended result

Attention, when used properly, can offer insight into not only media planning and placement but creative execution as well. Notably, the emphasis on attention is uniting the creative and media sides of the agency world in yet another way.

Additional coverage:

Agency execs are worried that the invalid traffic rates from Google aren't lining up with what DSPs report.
In this week’s Digiday+ Research Briefing, we examine how Amazon’s importance to brands’ holiday marketing plans is growing, how much ad spending is expected to increase in 2024, and how publishers and agencies are cautious about devoting more resources to Threads.
As AI becomes more mainstream with consumers, marketers have started to look to the technology as an important part of their toolkits. Digiday+ Research looked at where exactly AI fits into marketers' toolkits.
On this final episode of The Return podcast, we circle back to talk to a few guests we spoke with earlier this season to see where they’re at now.

Other things to know about

At Digiday's Media Buying Summit, taking place March 4-6 in Nashville, media buying execs from GSD&M, McCann, Publicis and more will come together to connect and discuss industry solutions.
When strategically aligned and parallel in power, data and technology create a goldmine for advertisers, but accuracy is paramount. Sponsored by AdDaptive.
Onsite product reviews are a potent form of community advertising, allowing brands to connect with consumers through genuine and user-generated feedback. Sponsored by Best Buy Ads.

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