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Digiday - The cynic's guide to esports in 2023

For many companies in competitive gaming, the past year has been difficult, to say the least. Here’s a recap of some of the esports industry’s biggest challenges over the past 12 months — and how stakeholders in the industry are adapting to tackle them.
December 15, 2023

The cynic’s guide to esports in 2023

For many companies in competitive gaming, the past year has been difficult, to say the least. Here’s a recap of some of the esports industry’s biggest challenges over the past 12 months — and how stakeholders in the industry are adapting to tackle them.

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Ivy Liu
For many companies in competitive gaming, the past year has been difficult, to say the least. Here’s a recap of some of the esports industry’s biggest challenges over the past 12 months — and how stakeholders in the industry are adapting to tackle them.

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After its initial announcement over the summer, Meta has finally taken a step toward bringing Threads to the fediverse.

According to research from Bango, 78% of U.S. consumers want a single platform for all their subscriptions.

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“Star Trek Fleet Command” is not a direct revenue play for Paramount — it’s a particularly engaging form of brand marketing designed to both capture the hearts of potential new “Star Trek” fans and keep longtime fans interested in the IP. Any revenue gleaned from the game is a secondary concern.

As the industry moves away from cookies, other data sources and targeting approaches are meeting the needs of advertisers.

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Stagwell Marketing Cloud this week appointed its first chief executive officer who moved over from her role as CMO.

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According to a recent Bango survey, 78% of subscription users want one app to manage all their subscription services and accounts.

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Attention, when used properly, can offer insight into not only media planning and placement but creative execution as well.

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Agency execs are worried that the invalid traffic rates from Google aren’t lining up with what DSPs report.

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