Digiday - The cynic's guide to esports in 2023

December 15, 2023

The cynic’s guide to esports in 2023

For many companies in competitive gaming, the past year has been difficult, to say the least. Here’s a recap of some of the esports industry’s biggest challenges over the past 12 months — and how stakeholders in the industry are adapting to tackle them.

Additional coverage:

After its initial announcement over the summer, Meta has finally taken a step toward bringing Threads to the fediverse.
In video games, brand marketing is on the rise — and live service gaming might be one of the most effective ways to do it.
Stagwell Marketing Cloud this week appointed its first chief executive officer, who moved over from her role as CMO. Digiday talked with the new CEO about how innovation is a driver of culture at Stagwell and how the company is trying to establish itself in AI with domain expertise across its network.
Our most-read story this week: After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana

Other things to know about

Tonight is the last chance to save on entries to the Digiday Media Buying and Planning Awards. Don't miss the opportunity to be recognized alongside past winners from Aveeno, Havas, Nielsen and more.
As advertisers expand datasets to prepare for a world without cookies and strive to solve the ongoing challenge of multiple online identifiers, they face many different data strategies, each with risks. Sponsored by Acxiom.
Marketers are using customer lists and segments to reach various subsets of users with more relevant messaging across channels. Sponsored by Klaviyo.

How advertisers are avoiding data pitfalls to maximize campaign impact

Tuesday, December 12, 2023

Guide: Addressing the inherent risks that come with new data strategies ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Secure months' worth of meetings in just 3 days at the Digiday Media Buying Summit

Tuesday, December 12, 2023

As we enter 2024, agencies are adapting to a set of new and changing industry challenges. But it's also a time of tremendous opportunity for social channels, agency culture, retail media networks

Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes

Tuesday, December 12, 2023

Marketers are in the same place they were when Google first said it would eliminate third-party cookies back in 2020: still divided and uncertain about the best path forward. December 12, 2023

A History of Ad Tech Chapter 2: The Ad Net's Golden Age

Monday, December 11, 2023

How ad tech recovered from the dotcom crash, Big tech grew to dominate and the financial crisis fueled programmatic buying. December 11, 2023 A History of Ad Tech Chapter 2: The Ad Net's Golden Age

From Gemini to GROK, new names for generative AI share the spotlight

Friday, December 8, 2023

Since ChatGPT became a breakout hit, the names of numerous AI companies and products have entered the cultural vernacular. December 08, 2023 PRESENTED BY From Gemini to GROK, new names for generative