Mailbrew Marketing Weekly - Marketing Weekly #159

How I Used Storytelling to Revive My Insurance Marketing Career • 5 Efficient Methods to Get Users to Engage and Spend More Time on Your Website Articles • How Can Marketers Harmonize a Founder’s Attitude with Their Communication Strategy? • How a Lawsuit Can Boost Your Creativity • Breaking Brand: How Can a Brand Empower Others to Get More Done? • How To Make A Successful Podcast: From A Top 1% Podcaster • Our Best Performing Social Media Content of 2023, And Why We Think It Worked • Location Landing Pages: 6 Crucial Elements Of Local Visibility • What Is CTR? And How You Can Improve It • 🎧 Audible
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Sunday December, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

How To Make A Successful Podcast: From A Top 1% Podcaster
Megan MahoneyDec 22

Danny Miranda is in the top 1% of podcasters, and has interviewed some of the best entrepreneurs of our time,...

The post How To Make A Successful Podcast: From A Top 1% Podcaster appeared first on Copyblogger.

Our Best Performing Social Media Content of 2023, And Why We Think It Worked
Mitra MehvarDec 21
Mitra analyzes the top-performing social media posts of 2023 across platforms and why they did well.
Location Landing Pages: 6 Crucial Elements Of Local Visibility
Despina GavoyannisDec 22
You may have heard that Google doesn’t like to rank such pages, which isn’t necessarily true. What Google doesn’t like is: So, let’s unpack the anatomy of a location page strategy that not only ranks and converts but also enhances
Read more ›
What Is CTR? And How You Can Improve It
Leigh McKenzieDec 21

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In this guide, I’ll tell you: Exactly …


Newsletters

🎧 Audible
Ali AbouelattaDec 19
Is it better to say 30 days trial or a 1 month trial?
Table It
Shannon SankeyDec 22

Happy "not happening until January" week.

The post Table It appeared first on Carney.


Podcasts

The Negativity Fast: How a Simple Practice Can Transform Your Life
ducttapemarketing.comJohn JantschDec 21
In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity. With decades of experience generating millions in revenue, Anthony shared insights from his latest book, "The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, …
Kevin Espiritu: Building a Business and 3.5+ Million Follower Audience in the Gardening Niche
podcasters.spotify.comCopyblogger Media LLCDec 19

In this episode, Tim Stoddart sits down with Kevin Espiritu aka "Plant Daddy." They discuss the importance of soil health and the alarming state of our soil today. Tim expresses his fascination with bacteria in soil and highlights the lack of understanding among the general public about the crucial role …

2023 Year End Wrap Up!
John Wall and Christopher PennDec 21

In this Marketing Over Coffee: Learn about the biggest events, best gear, most important media and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights Special Guest Katie Robbert! NYT Article on Tech Collapse Special Pre-Order Discount on …


A peculiar insight into the click fraud problem on Twitter

Hi all

Let me first explain how click fraud usually works:

  1. A scammer creates a website and contacts an ad network like Google Ads, Microsoft Ads, LinkedIn Ads, Twitter Ads, etc. and opens a publisher advertising account. This allows him to monetize his website by placing ads on it.

  2. Instead …

Job Market Has Shifted To Strategy-First

The job market is awful right now and I sympathize with my peers in this subreddit, but I have to voice a harsh truth I’ve observed from my company’s change in hiring practices (Big Tech multi-billion); we are prioritizing hires who can drive strategy and impact.

Unfortunately, AI and outsourcing …

I spent 18 hours every week tracking marketing trends and latest news. Here are my predictions for 2024

1/ Securing Digital Footprint becomes #1 Priority

For Chronically Online Users, Protecting their digital footprint will become one of the main things. We saw influencers getting cancelled over Old Content and Brands used Old Travis Kelce Tweets, we saw what could happen without digital footprint protection.
Online Engagement Precautions will …



Marketing Jobs on the Swipe Files Job Board →


Twitter

Twitter's recent changes have required us to disable Twitter sources. We're looking at bringing it back, let us know Twitter is important to you

Thanks for reading!

Have a great week. 🤓


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Older messages

Marketing Weekly #158

Sunday, December 17, 2023

I've Been Roadtesting Marketing Strategies For Writers, So You Don't Have To • How We Grew 192% Through Landing Page Optimisation • Discounts Are Subtly Undermining Your Marketing. • 12

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Sunday, December 10, 2023

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Sunday, December 3, 2023

Experiments and Optimisations aren't the same • How to Analyse Complex Business Problems Like Top Strategy Consultants • This Is What Happens When Your Ears Guide Your Taste Buds • How We Stopped

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An SEO Bombshell: 'Goog Enough' and the Branding Era • How I achieved 50% More Conversion Rate by Using FOMO Responsibly • This 3 Step Process Got Me a Featured Snippet in 17 Days • How Do You

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