Marketers question TikTok ban refunds ahead of Supreme Court debate

Marketers question TikTok ban refunds ahead of Supreme Court debate

For the first time since whispers of a ban began six years ago, TikTok seems to be bracing for the possibility that its American swan song might not be far off.

Additional coverage:

• Affiliate marketing is a significant revenue stream for many creators, and although it’s unclear exactly how much affiliate revenue Honey skimmed from creators over the years, some YouTubers’ estimates are in the millions.
• Ads targeting AI agents rather than humans might sound ripped from the pages of sci-fi, but it's a concept that's gaining traction among marketers.
• This edition of Digiday’s daily CES Briefing examines how brands and agencies are seeing a need to change payment structures to account for AI tools handling some agency work.
• ​​2025 Notebook: What’s in store for the media agency world this year? A lot. Issues around ownership and consolidation, brand safety and generative AI will keep them on their toes — along with a good helping of the unknown.
• 2025 Notebook: After another year of rapid AI development and experimentation, tech and marketing experts think 2025 could help move adoption beyond the testing phase.
• Our most-read story this week: Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google