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It’s National Card Playing Day, Reader... ♠️ ♥️ ♦️ ♣️ Shoutout to Hoyle!

In today’s edition:

• Today's 👉 Tip of the Day is for LinkedIn

• 👣 Generation demand strategy

• 📣 Posts on Bluesky go public

If you’re using LinkedIn to find and build relationships with customers, you may be overlooking one of the platform’s most valuable features. Staying in touch with people who don’t do what you do, but attract the people you want to work with.

Ring the LinkedIn Notification Bell

Every member's profile and company page has a bell icon near the top, next to the introductory card (though you won't see the bell on your own profile). By clicking this bell, you can receive notifications whenever that member posts. 

Turning on notifications for certain people, like a business coach who has an audience you want to reach, is a strategic way to reach that audience.

When that person posts and you comment on their post, people in their network see your name, headline, and comment—giving you exposure to their connections.

It's a great way to engage with the LinkedIn community and tap into the audiences of influential members who serve the audience you serve differently.

It's simply smart networking!

Today's tip is inspired by Louise Brogan.

Make 2024 Your Best Year Ever

Just a quick reminder... Social Media Marketing World is around the corner—February 18–20, 2024.  

Attending live is the best way to experience the conference. But if you can't get there in person this year, an On-Demand ticket is the next best option. 

It gives you access to ALL of the content from the conference including the sessions, keynotes, AND the extra day of workshops from the comfort of your home or office!

And with our End of the Year Sale, you'll save BIG on your On-Demand ticket.

I’m ready to save 50%.

Generating Demand Through Targeted Content 

Many marketers focus solely on capturing leads. But cultivating demand before your offer even exists builds crucial momentum. 

Follow this framework to apply a staggered approach across marketing channels to attract prospects and move them through the customer journey.

Start With Outbound Prospecting

Outbound prospecting like cold emails can quickly secure clients to fund further initiatives. Though imperfect, this tactically targets those already sold on needing your solution to yield deals immediately. Develop sequences tailored to common customer questions and friction points, to improve your results.

Build Organic Authority on Social 

Consistently publishing social media content will help you establish expertise and community. For example, daily posts on preferred platforms like LinkedIn teach and update followers on industry insights. In these posts, avoid self-promotion. Instead, address broader issues and share tactics benefiting anyone. This transparency and value earns trust over time, ultimately converting prospects into customers down the line.

Create Discoverable Informational Content  

You can expand your reach exponentially via evergreen content housed on searchable channels like YouTube that let you compile educational assets indexed for the long haul. Prospects land on specific videos addressing their needs then continue consuming your catalog. The archived body of work underscores your authority while nurturing consumption moves visitors closer to a sale. 

Scale Paid Ads Last 

Premature scaling wastes budgets better spent understanding what makes clients tick beforehand through affordable channels. When you have the first three avenues and your offer in place, you can launch advertising to amplify content from the social and evergreen funnels via paid promotion to your mapped audiences.

Today's advice provided with insights from Phil Ilic.

Wait, Reader!

You’ve read this far and still haven’t got your ticket to Social Media Marketing World yet?

Don't wait. 

Attend in person or grab your On-Demand ticket now!

🗞 Bluesky Posts Go Public: Bluesky, a decentralized social media platform originally funded by Twitter, has taken new steps to open up public access to content. Users can now view individual Bluesky accounts and posts on the website and mobile apps, unless a user has opted out. Bluesky also introduced a new butterfly logo and icon to reflect this transition to being more publicly accessible. However, an invite code is still required to sign up for an account. With over 2.6 million current users, Bluesky promises full user control and account portability through its "Authenticated Transfer" (AT) protocol. Bluesky plans to finalize the AT protocol in early 2024 to allow other sites to join, and then open public sign-ups. Source: The Verge

Did You Know?

In a deck of playing cards, the portrait of the queen of hearts is based on Queen Elizabeth of York.