Raisin Bread by MarketerHire - How AI will change marketing in 2024

With the increased integration of AI into social media, consumers will alter their perception of popular platforms. In response, 50% of consumers will significantly limit their social media usage by 2025.

79% of consumers expect to use AI-enhanced search this year. As consumers adopt this tech, brands’ organic search traffic will decrease.

Gartner anticipates some major changes to senior marketing roles in the coming year. As CMOs use generative AI to enhance their productivity, senior creative roles will pivot towards higher-level creative ideation, testing, and analysis.

Announced last month, Pika 1.0 is an AI tool that allows users to generate and edit videos in a range of styles—including 3D animations, live-action clips, and cinematic videos—from a simple text prompt.

Pika 1.0’s editing tools are especially exciting for creative teams. The edit function allows users to modify specific parts of the clip and expand the canvas to different aspect ratios for various deliverables.

Google’s ad sales unit is getting an AI overhaul.

Are virtual influencers taking over influencer marketing?

AI chatbots predict 2024’s trends in social media and ad tech.

Some creative ways that companies used AI in advertising in 2023.