Swipe Files - 📂 Running a magazine ad for B2B SaaS?

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Today's newsletter is proudly supported by Videodeck πŸŽ‰

One of the most common questions I've gotten in the last year is: "How do we get started with video marketing?" So I'm stoked to partner with Videodeck β€” done-for-you video production with an expert team at an affordable price. There's no better investment you can make in your marketing than in video right now. It's an absolute no-brainer. Mention "Corey" or "Swipe Files" and get 5% off forever.

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"People are still running magazine ads??"

Yep. Believe it or not, tons of magazines are still out there with hardcore readers.

Check out Exhibit A, two examples of full-page magazine ads by Ramp.

There are a few things I LOVE about these ads:

  1. Minimalistic, vintage aesthetic
  2. A/B testing QR code vs URL
  3. Attention-grabbing, silly imagery

It's a travesty that magazines are (generally) in decline because they offer the best format and real estate for ads.

You can lean on huge text and imagery, or you can do long-form copywriting, you can go vintage or super modern...

It's such a fun medium.

Let's bring these kinds of magazine ads to other mediums too.

β€”Corey

p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them β€” each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

  • ​Conversion Factory β€” My product marketing agency on a subscription to help you turn traffic into revenue.
  • ​ReactSquad β€” The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
  • ​xFusion β€” Get trained, reliable, and affordable customer support reps ready to go for your business.
  • ​Sales.co β€” Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
  • ​Videodeck β€” Done-for-you video production with an expert team at an affordable price.
  • ​Dofollow β€” My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
  • ​Embarque β€” Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
  • ​MarketerHire β€” Get matched with a top-tier freelance marketer within 48 hours.

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