Simon Owens's Tech and Media - Why print magazines endure
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to subscribe, then you can click on this handy little button: Let’s jump into it… Freelance journalism doesn’t pay very wellIt's getting increasingly impossible to make a living as a freelance journalist — or at least one who only writes for traditional media outlets:
Why print magazines are more resilient to digital disruptionPrint magazines have been, on average, more resilient to digital disruption than newspapers, probably for the same reason that print books continue to endure: they're often consumed in a lean-back experience that's conducive to more intense concentration:
Newspapers, on the other hand, can be more easily consumed on a laptop or phone, reducing the utility of the print product. Speaking of magazines, The New Yorker published a good piece in 2021 on their cultural impact throughout history:
I’m looking for more media entrepreneurs to feature on my newsletter and podcastOne of the things I really pride myself on is that I don’t just focus this newsletter on covering the handful of mainstream media companies that every other industry outlet features. Instead, I go the extra mile to find and interview media entrepreneurs who have been quietly killing it behind the scenes. In most cases, the operators I feature have completely bootstrapped their outlets. In that vein, I’m looking for even more entrepreneurs to feature. Specifically, I’m looking for people succeeding in these areas:
Interested in speaking to me? You can find my contact info over here. (please don’t simply hit reply to this newsletter because that’ll go to a different email address. ) The resurgence of local newsPoynter published a good overview of encouraging signs we’re seeing in the local news space as promising startups sprout up all across the country:
Amazon is being overrun with AI-generated slopWired covered the rise of scammy, AI-generated books that are tricking Amazon’s customers into buying them:
The platforms need to figure out a better way to filter for AI-generated slop or else they're just going to be overrun with it in the coming years. Sure, imitating an already-existing book is a definite scam and it's an easy decision for Amazon to remove it, but my guess is the vast majority of AI-generated books aren't directly copying anyone else, yet they're still disappointing millions of unsuspecting buyers. Want to pick my brain on your content strategy?Are you contemplating a new content strategy and want someone to give you feedback? I’ve had more and more of my readers reach out and request consulting calls so they can pick my brain on a variety of issues including platform optimization, content strategy, and monetization. You can now book a call with me directly through Substack. Use the link below to grab a time on my calendar:
How Madison Avenue fueled the rise of programmatic ad techI’ve written repeatedly on this newsletter about how the rise of programmatic ad tech has been bad for both publishers and advertisers. One thing I always wondered: why did it get embraced in the first place? Well, I was reading Digiday’s oral history of online advertising when I came across this interesting tidbit: programmatic advertising became popular, in part, because ad agencies were able to increase their profit margins considerably by pushing their clients onto it:
So that's why we had widespread embrace of a technology that was ultimately destructive to publishers and didn't produce much ROI for brands. Want a daily dose of media industry news?I only send this newsletter out twice a week, but I curate industry news on a daily basis. Follow me on one of these social platforms if you want your daily fix: You're currently a free subscriber to Simon Owens's Media Newsletter. For the full experience, upgrade your subscription. |
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The biggest difference between the Creator Economy and traditional media
Friday, January 12, 2024
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to
How publishers should respond to declining Google traffic
Wednesday, January 10, 2024
PLUS: Another Substack writer joins the $1 million club
The Messenger didn't learn the media lessons of the 2010s
Friday, January 5, 2024
PLUS: Private equity backlash is fueling a local news resurgence
Why a news bundle will never save the media industry
Wednesday, January 3, 2024
PLUS: Why publishers are doubling down on live events
Yet more evidence that Meta doesn’t understand the Creator Economy
Friday, December 15, 2023
PLUS: How Google's generative AI will impact search traffic
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