It’s not a treasure hunt, it's treasure creation
This is the Rubesletter from Matt Ruby. I’m a comedian, writer, and the creator of Vooza. This is a paywalled newsletter. If you’re on the free plan, you’ll still get to read plenty of good stuff, but if you’re a paid subscriber you’ll get exclusive content sent only to those who support financially. Sign up here. Thanks! It’s not a treasure hunt, it's treasure creationThe best paragraphs of the year (part two) – from Leonard Cohen, The ‘World’s Happiest Man,’ Julia Fox, Gary Gulman, Milan Kundera, and more.Let’s start with some… Quickies🎯 "Breaking news" worked: It broke us. 🎯 "Felt cute might delete later" is a great euphemism for "I’m bragging but may stop bragging later. We’ll see!" 🎯 Dating apps create the illusion of infinite choice, like a buffet that never ends. Why settle for egg rolls with student loan debt if there might be a shrimp cocktail with a 401K in your future? 🎯 I’ll really believe gender is just a construct when a bar offers a Fellas’ Night and a bunch of ladies show up because “it’s a good ratio.” 🎯 Dry January? I’d be more impressed if people did No Social Media September. Can you imagine? Of course not. So tell me: Which one of those is more addictive? 🎯 One day we will treat screen addiction the way we treat tobacco addiction. Tobacco companies blackened our lungs, tech companies blackened our brains. 🎯 People who hate stuff reply in the comments. People who love it email, text, or DM. It’s the opposite of what Dale Carnegie preached (i.e. praise people in public and criticize them in private). 🎯 Idea: Reboot "What We Do in the Shadows" but instead of vampires, it's Elon, Thiel, and Ackman at 900 years old and they're still just constantly enraged by Gawker, Kara Swisher, and Business Insider. 🎯 A good way to gauge anti-semitism is to note how clearly a person enunciates Jewish last names. You can tell when someone’s really leaning into the -stein, -berg, -witz, etc. The ultimate example is how Jack Nicholson’s character sneers “Lieutenant WEIN-berg” in his “you can’t handle the truth” monologue in A Few Good Men. 🎯 Years ago I went to a hood barbershop and the barber asked me if I wanted a “shape up” and I didn't know what that meant so I left looking like a reggaeton DJ. 🎯 A tricky thing about dating women over 30 is how frequently it feels like they're extremely mad at you for something someone else did to 'em in the past. 🎯 Poly people talk so much these days. It’s annoying. Just pretend you're French, have an affair, and shut up about it. 🎯 Why does almond milk have an expiration date on it? It’s almonds and water. What exactly is going to go bad here? Feels like the Apple model of making you think perfectly fine products must be relentlessly upgraded. 🎯 A fun thing about studying Buddhism is seeing how much of what passes for "wisdom" is just reconstituted advice Buddhists have been following for centuries. The Denial of Death, The Subtle Art of Not Giving a F–, MBSR, the resurgence of Stoicism, etc. We keep remixing the infinite. 🎯 Always blown away by the hubris of “I’ve experienced trauma” folks. As if everyone else is going around living a trauma-free life. We’re all in the weeds, baby. SubscribeThis is a reader-supported publication. The best way to support is to sign up for a paid plan. (You’ll get bonus content too. If you’re broke and really want a comp plan, LMK and I’ll hook it up.) Thanks to the engine room (i.e. paid subscribers) who keep the steam flowing. Comedy🃏 I post clips of my standup (and more) at Instagram, TikTok, Threads, and YouTube. 🎟️ TOUR (HEADLINING) 🎟️ NYC SHOWS MOOD BOARD The best paragaphs of the year [Part 2]I use Instapaper to read long pieces and occasionally highlight “aha” passages. Here are some of my faves from 2023… The Tyranny of ‘the Best’ [NY Times] by Rachel Connolly:
Leonard Cohen on Creativity, Work Ethic, and Why You Should Never Quit Before You Know What It Is You’re Quitting [The Marginalian] by Maria Popova:
The ‘World’s Happiest Man’ Shares His Three Rules for Life [NY Times] by David Marchese:
Sphere and Loathing in Las Vegas [The Atlantic] by Charlie Warzel:
Related: This Is Not a Taylor Swift Profile [NY Times] by Taffy Brodesser-Akner:
For Jewish Comedian Gary Gulman, Comedy Is Tikkun Olam [Kveller] by Lior Zaltzman:
Julia Fox Gets Dirty to Come Clean [NY Times] by Jessica Testa:
The Pathologization Pandemic [gurwinder.substack.com] by Gurwinder:
Ahead: Gurwinder on therapy and sharp paragraphs from Milan Kundera, a virtuoso violinist, and more…... Keep reading with a 7-day free trialSubscribe to The Rubesletter • by Matt Ruby (Vooza) to keep reading this post and get 7 days of free access to the full post archives. A subscription gets you:
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Did Dave Chappelle and Ricky Gervais really sink to new depths?
Tuesday, January 9, 2024
Social media says their new specials are “punching down” fests that are both cruel and unfunny. But who are the real targets of their jokes?
Best Rubesletters of 2023
Thursday, December 21, 2023
The top 10 newsletters I've sent in the past year (and more). Topics covered: Sphere, the media, toxic masculinity, Zoom meetings, generations, how to look, Ubuntu, etc.
Spotify's AI DJ is a creepy glimpse into the future
Tuesday, December 12, 2023
You think men are trash now? Wait until they can date AI "girlfriends" who are actually just sex robots that talk like Scarlett Johansson in "Her."
Elon Musk thinks he's Iron Man when he's actually Michael Scott meets Kendall Roy
Tuesday, December 5, 2023
That Dealbook interview was like the worst Succession scene ever. When will his bootlicking sycophants give it up?
Dear men, stop dressing like trash
Tuesday, November 28, 2023
From Pat McAfee's tank tops to SBF's shorts, men in the public sphere are increasingly fine dressing like slobs. What happened to the days of Pat Riley in Armani?
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