Social Media Examiner - Optimizing podcasts for YouTube…

Today's Guide to the Marketing Jungle from Social Media Examiner...

Presented by 

Social Media Marketing World logo

Today is 🏹 Archery Day, Reader... Shout out to 🌳 Robin Hood!

In today’s edition:

  • Today's 👉 Tip of the Day is for UGC strategy

  • 🌟 Optimizing video podcasts for ▶️ YouTube

  • Instagram ✂️ Cutout stickers

  • Create your own 🎶 song with TikTok

You know user-generated content (UGC) is trusted by consumers, but not all social media users are gifted content creators. Even your most enthusiastic customers may fail to produce quality content for your brand. However, there's a "sweet spot" for UGC.  

Opt for Creator-Generated Content

Instead of trying to use content from less media-savvy fans or highly expensive top-tier influencers, consider using "creator-generated content"—natural-looking videos from social media users with decent followings who appear comfortable on camera and know basic production techniques. 

Their content looks professional yet organic and is perfect for your ads.

These creators will make content that truly resonates with your target audience and will deliver assets you won’t have to fully edit, saving you valuable time.

Today's tip is inspired by Dara Denney, a featured speaker at Social Media Marketing World.

It Doesn’t Get Any Better Than This!

Imagine spending three days in Sunny San Diego, learning next-level strategies, and meeting marketers from all over the world. 

With your All-Access ticket to Social Media Marketing World, you’ll learn from some of the smartest marketers on the planet. Plus, you’ll get plenty of chances to “talk shop” with other marketers facing the same struggles as you are.  

But don’t wait too long. You can save $400... but only if you get your All-Access ticket before 11:59 PM tonight. 

I absolutely want to be there!

How to Create YouTube Video Podcasts That Perform

Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers?

Podcasting has become an extremely popular media format, with millions of listeners tuning in to their favorite shows every day. However, the podcast landscape is becoming increasingly competitive, making it difficult for new shows to break through and attract a large audience. 

Transforming your podcast episodes into video content optimized for YouTube viewership growth offers an effective alternative to reaching new audiences.

The platform's algorithms actively promote videos to new viewers in a way that podcast apps don’t. The more people engage with a video, the more YouTube will recommend it to prospective new viewers. This gives videos much more exposure potential.

However, you can’t simply repurpose audio content. Success requires optimizing your show for the YouTube environment.  

For example, stagnant side-by-side talking headshots or basic graphic overlays over audio don’t take advantage of the visual format that YouTube viewers expect. Without attention-grabbing packaging, intriguing titles, and compelling openings, most viewers will quickly click away from podcast videos since they don’t know the hosts or guests.

Think About Your Podcast Video Before You Begin an Interview

First, consider visual-first creative packaging possibilities before your interviews, not just as an afterthought. Avoid wide-ranging interviews that loosely touch on multiple topics and instead, figure out what core topic or ideas you can deeply explore through a podcast episode.

Lead the interview with one core concept that will attract and retain viewers because the content delivers what the title and thumbnail promised (this also applies to audio-only podcasts).

Then, you can design video packaging around teasing and delivering on those narrow ideas.

Package Your Video Podcast for YouTube

On YouTube, you compete with all creators for viewers' attention. Though you may not directly compete with the biggest names, you do compete with the 7–8 videos the platform recommends based on what they think each viewer will find interesting. 

Most YouTube views come from recommendations, not searches. So, your thumbnail, title, and video idea must stand out among other suggestions. There should be alignment between the title, thumbnail, and the content itself. This helps attract an audience on YouTube who likely has not learned about you or the guest.

There are two packaging approaches: leveraging the guest's fame or highlighting the ideas covered. If your guest is unknown to many YouTube viewers, emphasize ideas in the packaging. You can use your guest's name in the title and face in the thumbnail if your guest is known.

Pro Tip: Rather than publishing every podcast episode to YouTube, consider selecting just a few standout monthly interviews. This gives you more time and effort to package those for impact over volume.

Optimize Video Podcast Production

Remote interviews are typical for podcasters. Unfortunately, many creators upload these visibly lackluster, split-screen interviews as unmodified Zoom calls on YouTube. These videos rarely get recommended because they perform poorly. 

Instead, you must enhance the viewer experience over audio-only to justify the video format. You must engage viewers throughout interviews in creative ways. 

Instead of a static side-by-side interview, switch between speakers so that whoever is talking dominates the viewer's attention.

Add graphics to highlight key insights, such as visual elements like virtual notepads. The goal is to maintain the visual stimulation expected from platforms like TikTok while conveying tactical, actionable advice. This makes the YouTube experience better for the viewer than passively listening. 

Maintaining visual dynamism from start to finish makes your YouTube video feel additive and enhanced versus just a repurposed podcast.

Today's advice is provided with insights from Jay Clouse.

Best Investment You Can Make for Your Marketing!

Discover marketing strategies to transform your business when you attend Social Media Marketing World—February 18–20.

"I went with an open mind not knowing what to expect other than other attendees saying it was the best experience ever. It was that and so much more," said Sunni O'Maley.

1️⃣ Attend in person: We offer 2 ticket choices to accommodate your budget.

2️⃣ Attend online: Participate from the comfort of your favorite chair with a Streaming ticket. Or get recordings with an On-Demand ticket.

I am ready to invest in my marketing.

🗞 Instagram Cutouts: Instagram has introduced a new feature called Cutouts that allows users to create custom stickers using photos from their camera roll or eligible public images on Instagram. This provides more creativity options for Stories and Reels. Users can only generate stickers from Instagram images that are public and where the poster has enabled permissions to reuse content. If an Instagram post that a custom sticker is based on gets deleted by the original poster, then the user's content containing that sticker will also be deleted. Similarly, users' own public Instagram posts are eligible to be made into stickers by others unless reuse is disabled in their account settings or on specific posts. Instagram notes that users maintain control and can disable sticker creation permissions entirely or selectively to protect their content as desired. The Cutouts feature ultimately gives users more tools for unique and engaging content while also providing controls around how their own images can be reused. Source: Instagram

🗞 TikTok AI Song Experiment: TikTok has introduced an experimental feature called AI Song that uses artificial intelligence to generate original songs based on text prompts entered by users. The lyric generation capability is powered by Bloom, TikTok's large language model that applies machine learning to produce text. TikTok cautions that the AI-generated lyrics may contain errors and that the same lyrics could be generated for multiple users prompting the model with similar inputs. The goal of releasing this feature in an experimental capacity is to obtain user feedback that will allow TikTok to improve the AI songwriting over time. Source: @jonahmanzano via Threads


Did You Know?

The internet officially opened to the public 30 years ago, in 1993.

Michael Stelzner, Founder and CEO

P.S. Add into your contacts list. Use Gmail? Go here to add us as a contact.  

We publish updates with links for our new posts and content from partners. Your information: Email: you Opted in on: 2020-04-05 14:53:59 UTC.

Older messages

Social content ideas…

Wednesday, January 17, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's 🚃 Cable Car Day, Reader! If you've never ridden a cable car, have you

Social content strategy…

Monday, January 15, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's Hat Day, Reader... How many 🎓 ⛑️ 🎩 🧢 hats do YOU wear at work? In

LinkedIn content strategy…

Friday, January 12, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's National 🫖 Hot Tea Day, Reader! Earl Grey, please. No sugar, no milk. In

A scalable sales strategy…

Friday, January 12, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's National Train Your 🦮 Dog Month, Reader... Sit 🐕 UBU, sit! Good dog. In

YouTube conversion tips…

Monday, January 8, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's National 🥚 Egg Month, Reader! An egg, mayo, and cress sandwich on 🍞 white

Your Last Opportunity

Tuesday, March 5, 2024

Take advantage of this golden opportunity to learn how to earn 'passive income' before it's too late ClickBank Your exclusive (golden) opportunity is almost gone... This is your chance to

🌱 Beef Battles

Tuesday, March 5, 2024

[4-minute read] ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

+39% through A/B testing (GOV.UK`s study)

Tuesday, March 5, 2024

Today's hack 90000 more organ donors through A/B testing [GOV.UK`s case study] Through 8 different calls to action with a total of over 1M visitors to the tax disc 'Thank You' page, folks

Quick commerce plays dress up

Tuesday, March 5, 2024

Also in today's edition: Reliance primes the pump; A cut too deep for RBI; Dismal science; Wall Street ends its Samaritan spell ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

Make Profit, Not Sales

Tuesday, March 5, 2024

AND cut down on wasting time ClickBank Think that you don't have enough time to run an affiliate marketing business? Think again. Right now, new affiliates (like you) are discovering that they can

FOD#43: How do you Prompt a Black Box?

Tuesday, March 5, 2024

we explore the updated problem of black box and offer the best curated list of the freshest ML news and papers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Unlock Your Potential 

Monday, March 4, 2024

If you put in the work, this game changing strategy can give you the best chance of earning up to an extra $10K a month ClickBank This is the perfect opportunity for people who are serious about

💰 This Newsletter Has Been Acquired!

Monday, March 4, 2024

More Proof That Your Newsletter Is A Monetizable Asset ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

40K points is unfathomable

Monday, March 4, 2024

+ so many other stats from this weekend ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Niche Pursuits Community Just Opened!

Monday, March 4, 2024

After months of preparation, I'm excited to announce that the Niche Pursuits Community is now live!​ You can now join a niche publishing community like no other. I get it. Building an online