Neil Patel - Biggest drivers of growth in 2023?

Marketing lifts the top line... but not all channels impact earnings equally.

After optimizing growth for countless publicly traded companies, we found these 3 digital channels drive profits the most:

  • Conversion rate optimization: Big brands leave tons of money on the table here. A 20% lift quickly flows to the bottom line. Yet most under-invest in CRO.
  • Organic app store optimization: Everyone has a phone these days, and apps are a great way to connect with consumers wherever they are. But very few companies prioritize organic app store marketing.
  • SEO: Simple fixes to on-page SEO, content cadence, and link building boosts organic traffic for authoritative domains. It’s an easy revenue pick-up.

Then come email marketing and paid ads.

Keep in mind, this list is based on large public companies that leverage several different marketing channels. It’s not a magic formula that will work for all businesses.

If you want to know what strategies make sense for you, you can schedule a call with my team, and they’ll put together a customized plan for you.

Cheers,

Neil

PS: The thing about paid ads is, they’re super expensive. So it’s all the more important for them to be effective. My free Ads Grader tool can help you fine-tune your campaigns for maximum ROI.




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