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Welcome back, Renaissance man 👋 .

Today, we will be sharing our product research strategy for 2024. As you know, I like to keep things real and teach you how to do stuff, not just give you ready answers. Please read through it carefully, as it will be valuable.

TODAY’S MENU

❗️ RECOMMENDED

PRODUCT RESEARCH.

The tool we’ve been using for this product research strategy is dropship.io

It’s by far the best product research tool in the market; it has many features, such as tracking competitor stores revenue and the “adspot” feature, which we will dive deeper into within this issue.

WHAT YOU CAN EXPECT:

If you want to have the best results, I suggest you use this tool, as I will show you exactly how to find winning products with this tool.

They run a 7-day free trial, so feel free to check it out.

🧠 GROWTH

SETTING UP THE FILTERS.

First,

We headed over to Dropship.io, and a remarkable feature of it they recently released is called “Adspot.”

This tool is fantastic because it lets us look through millions of ads on Facebook.

SETTING UP YOUR SEARCH.

Then, we pick some relatable keywords within the niche we are selling in.

Let’s do, for example, fashion.

I use words like ‘style’ or ‘fashion’.

Then, I will focus on ads from the last 7 days.

This is important because it gives you more room to test new products out with success.

If you are testing products older than 7 days, most likely, others have already jumped on within the market you are selling, and it will be difficult to compete.

CHOOSING WHAT ADS TO LOOK AT.

As we have entered our keywords,

We filter on comments; we want ads with engagement.

For this, we constantly filter between 50 and 60 comments; I think that’s a good number.

Engagement in ads is always a good sign. It means people like it or share it with other people.

FILTERING FOR BETTER RESULTS.

Now, filter on ‘Shop Now’ in the call to action section.

For the website provider, choose ‘Shopify,’

As you know, we drop shippers run primarily on Shopify; this makes sure we filter out any other website providers and have more chances to come across other drop shippers.

For the ad language, I picked English.

For the domain TLD, I pick .com

Our strategy for finding winning products is mainly in the BIG 4 countries.

We find what works well in the US and test it in EU markets.

Now we have our filters ready.

Within the next GROWTH section, I will show you my research process.

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WHAT TO EXPECT:

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🧠 GROWTH

DOING THE RESEARCH.

Now, scout the list and find as many dropshipping stores as possible.

If you see something interesting, open it.

We attempted to find a fashion product, but this product came across our feed:

As you can see, it has a crazy amount of engagement, with over 240 comments.

The ad was only created 3 days ago, as today is the 24 of January.

This is a perfect sign for a winning product.

Now, we have to double-check it within the FB ads library.

FACEBOOK ADS LIBRARY.

The FB ads library is essential because it shows the number of ads this seller runs.

For instance.

I opened up the product I found, which was on luxebiking.com.

Then, I copied and pasted it back into the FB ads library.

And made sure that I filtered on “active ads.”

And yes,

I just found something crazy.

This seller has 2 products running with a crazy amount of ads.

The biker gloves with 89 ads running mean he is scaling it hard.

And the ad has only been running since January 21st.

Secondly,

He is also advertising another product, which is the biker alarm.

It has 75 ads running and has only been launched since January 21st.

Great, we have found a product that seems to be a winner.

Within the next GROWTH section, I will show you some extra steps to validate the product.

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WHAT TO EXPECT:

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🧠 GROWTH

VALIDATING THE PRODUCT.

Do you see how easy it is to find products?

Within 5 minutes of product research, I came across a product that seemed to be a winner.

And the fun part is.

The seller is scaling it worldwide.

That is good because he is not leveraging my strategies to create local stores for local markets tailored to specific needs.

I used Similarweb for these metrics.

Not only that,

He is running this product on a basic product page.

The biker alarm product page even only has 1 product image.

I mean, bro…

How easy is it to outplay this seller?

Not only does he run on a pretty basic product page, but

He needs to leverage what I am teaching you guys.

If we test this in one of our native stores, with local payment methods, local currency, local domain, local logos, and the native market language of the store.

Guaranteed, we can make this work as well in any of the markets we are running as it has already proof that it’s being scaled on a shitty product page and a worldwide store.

GOOGLE TRENDS

Let’s check the primary market we are selling and what the trend says.

We always test our products first within the NL/BE markets.

This is what the trend says.

If you look at the past 5 years, it has had a cycle of an uptrend from March until September.

This Is another perfect winning sign for this product as well.

You always want to be at least 1.5 months early before the trend arises,

because others will jump in as well.

As I am early now, as you see, I will be among the few sellers selling within that niche, giving you a massive advantage over the other sellers.

PROBLEM SOLVING PRODUCT.

The biking gloves are problem-solving as well.

They nailed It with the ad copy by hooking biking enthusiasts with 1 common problem: “Handlebar palsy.”

Finding problem-solving products is always great.

It has value for the customer and allows us to play around with the product pages.

Finding problem-solving products gives you so much space in advertising with different hooks and crafting a perfect product page that converts.

Here you can find the structure of our product pages:

SAVING TRENDS.

Not many people are doing their research on upcoming trends.

But as you know me, I teach you how to fish.

Build yourself a list of trends you came across.

As you see, the cycling niche is an upcoming trend.

What does this mean?

We can leverage this,

It’s a perfect time to prepare some products for the upcoming months to test different products within the Cycling niche.

Simply search on the internet for keywords within the niche and leverage the ad spot feature from Dropship.io to find products within this niche.

Over time, you have yourself a list of different trends you can apply each year within each cycle.

GOOGLE SHEETS.

Now, continue with your research.

Great, I found myself a considerable winner that ticked all the boxes.

However, speed is everything.

Keep going until you’ve built up a list with at least 30 exciting products.

Save the products back within your Google Sheets.

Later on, analyze the products based on what I just taught you.

📣 SPOTLIGHT

CREATING CONVERTING CREATIVES.

I’m excited to announce that we have partnered up with Launch Ads!

So, what does this have to do with me?

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WHAT YOU CAN EXPECT:

As we have partnered up,

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🧞 SHARE THOUGHTS.

WHAT DID YOU THINK?

Thanks for reading.

Until next time!

Dsrenaissance

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