This is just me all day.

🔝 SEO

How to get backlinks, an honest answer: Building legitimate backlinks is not easy. But that’s the whole point. Getting links is not a technical process that can be hacked or exploited. Building links is essentially dealing with other humans. Focusing on how to impress them with your content and how to deserve their praise is a healthier mindset than trying to ‘trick’ them.

ChatGPT for SEO? You’re using it wrong: ChatGPT can’t give you search volume (or keywords with search volume), produce a good article, or generate something perfect from the first prompt. But it can help with many other SEO tasks.

[Video] Do this to make Google love you: Sam Oh shows you step-by-step how to create and rank free tools (including the prompt he used to make a Roth IRA calculator.)

[Video] Cyrus Shepard spills Google secrets: Cyrus Shepard worked as a Google quality rater to learn more about how Google ranks websites. From there, he built a belief that Google isn’t very good at understanding content, and they rely on user data to help them understand whether content is good or not. (Which we now know is true, thanks to document leaks.)

Look at your fish: We’re now in a world where doing things for customer experience benefits SEO. Unfortunately, most SEOs are not responsible for “improving customer experience”. Tom Critchlow suggests running a “look at your fish” workshop, a collaborative approach involving cross-functional teams to critically assess and improve a website's customer experience. This method aims to expose the business value to customers and search engines, emphasizing the significance of an integrated approach to SEO and customer experience.

💻 Digital marketing

Competitive intelligence: The aim of competitive intelligence isn’t to take immediate action on the data. It’s to keep you well-informed about what’s actually going on so you can make decisions that improve your competitive stance in the market over time. Use the tactics in this post to start building your CI program.

Extreme brainstorming questions to trigger new, better ideas: Some amazing questions to jostle you out of tiny thinking. My personal favorite: What would be the most fun thing to build?

Till next time ;)
Cheers,