What do you mean I now have to think!?


 

🔝 SEO

Boost your SERP competitor analysis with machine learning: Lazarina Stoy shares step-by-step how you can use machine learning in your SERP analysis, specifically:

• Build custom search intent categories with a classifier

• Understand the search landscape, based on topics and keyword clusters, not just keywords

• Extract prominent entities with Google’s Natural Language AI

• Analyze sentiment of ranked search results with Google’s Natural Language AI

• Analyze language structures with a fuzzy matching n-gram approach to identify pattern structures for titles and meta descriptions

Bio to Schema GPT: Lidia Infante has created a custom GPT to transform author bios into E-E-A-T optimized person schemas. Watch her YouTube walkthrough here.

The New York Times’ $100M Side Business: Despite print media’s decline, the NYT has managed to grow its revenue since 2016. Their secret? The acquisition of Wirecutter.

💻 Digital marketing

[Tweet] Non-obvious lessons from 500k+ followers & 100M+ downloads: Shaan Puri, the host of the popular podcast My First Million, shares lessons for creators:

• Who follows you is more important than how many follow you—you want to be known well by a narrow set of people

• Don’t worry about writing style, production quality, or platform—focus on what you like and keep creating

• This will create a binge bank for your audience—most of your content won’t get attention but once someone gets into you, your back catalog is important

Lenny’s Lightning Round: A fan of Lenny Rachitsky’s podcast has compiled all guest recommendations into a resource. Guests include Nir Eyal (author of Hooked), Jason Fried (founder of Basecamp), April Dunford (author of Obviously Awesome), and more.

Till next time ;)
Cheers,