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| Welcome back, Renaissance man 👋 . | Today, we deep dive into a profound breakdown of a product page from one of the products we scaled over multiple 6-figures in 2021. Within this issue, we will break down all the product page sections. | | TODAY’S MENU | | | EXPLORE PRODUCT PAGE | | PRODUCT PAGE LIVE PAGE Check out the live product page we've dissected in the newsletter for a practical insight into our conversion-driven strategy. |
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| | THE FIRST IMPRESSION - (SECTION 1). |
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| | First and foremost, let's throw out the rulebook. Understanding our template begins with a fresh perspective on the typical eCommerce funnel. | You see, most drop shippers follow a conventional funnel approach: | They start with advertising on platforms like Facebook. Next, they swiftly present the product offer. And finally, customers are left to scroll down to explore product details at their leisure.
| But we do things a bit differently, and here's why: | We kickstart with an attention-grabbing ad. Then, we dive straight into an in-depth product description. We unveil the product at the bottom of our product pages after the customer is well-informed.
| This is to ensure every customer comprehensively understands the product before purchasing. | Now, let's break into why we choose this approach: | | When a customer lands on our product page from Facebook or any other social platform, we aim to make a big first impression without immediately revealing the product offer. | Take a closer look at the structure of our initial landing section. It's strategically designed to captivate the customer's attention. | Featuring: | A compelling statement that takes the customer's interest. Multiple promises to address any concerns. Highlighted in bold green is the customer's most pressing problem. Expert proof to build trust. The top four standout problem-solving points. Social evidence of 50,000+ customers from satisfied customers. It concludes with a call to action, encouraging the customer to take a specific action.
| A standard Shopify theme product page builder can't achieve this structure and engagement. | Now, here's why our approach works: | The customer is presented with two choices: | They can click on the call to action to explore the product offer at the bottom of the page. Or, they can continue reading, diving into each section crafted to drive their purchase decision.
| Both options hold value because: | The customer absorbs crucial product information, which influences their buying decision. As they progress through our sections, they become better at converting for the purchase.
| Instead of forcing a product offer upon the customer, we first provide them with essential conversion elements. | |
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| | SOCIAL PROOF - (SECTION 2). |
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| | Your customer has made the choice we want; they've scrolled down, wanting to explore more. And that's when we spring into action to establish trust right away. | | You'll notice we connected publictions with our product.. This is trustworthy because these publications are highly reputable. Now, I understand your concern—the ethics of doing this approach. And I agree, it's valid. | However, this strategy can set you apart from the typical drop shipper, and here's why: | We've found that immediately aligning ourselves with these well-known names helps build trust right away. | Now, let's break down what you'll find in this section: | In the second block, we then present positive feedback from other customers. This section is reinforced by before and after photos showcasing the results our product delivers.
| Do you see how powerful this is? | We're building trust with the customer and providing results achieved by other customers within just 30 days. | The third block, we cap it off with additional social proof. Remember, our primary goal is trust-building.
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| | EXCLUSIVE CONSULTANCY OPPORTUNITY. |
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| | 🏆Elevate Your Dropshipping Journey with Customized, Evidence-Based Strategies and Post-Consultation Support. | | 🌟WHAT YOU’LL GAIN: | Expert Insights and Credibility: Benefit from my 4 years of extensive experience and successes in local EU markets. Learn from a mentor who has built a $7M revenue from the ground up. Continued Support After Your Session: Exclusive post-consultation access to me via WhatsApp, ensuring you have the guidance needed to implement strategies and navigate challenges.
| 📚 SESSION BREAKDOWN: | Ask Me Anything: Before our session, you can send me a list of questions or topics you're curious about through the booking calendar. Focused Chat: We’ll spend our 60 minutes talking about the topics you’ve chosen. I’m here to advise on anything from finding products to selling more online based on your needs.
| READY TO MAKE A CHANGE? | Book your spot now to start making big improvements to your e-commerce business with personalized advice, proven strategies, and support after our talk. | | |
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| | PROBLEM SOLVING 1 - (SECTION 3). |
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| | With the customer's trust now, it's time to spotlight our product by showcasing its problem-solving features. | Yes, problem-solving. Features are good, but it's crucial to emphasize the specific problems they solve. | | Do you see how visually engaging we make every element? | Now, let's break down these blocks: | Compelling Statement: We start with an engaging statement, urging the customer to keep reading. Short Description of USPs: Following that, we describe several Unique Selling Points (USPs) that lead to a solution for a specific problem. Visual USPs: Below the description, we present two more USPs in a visual format complete with icons and text. Product Image Optimization: The product image is thoughtfully edited to ensure that all other essential features are easily absorbed in seconds. Additional Social Proof and Guarantees: Once again, we finish up the section with extra social proof and reinforced guarantees, and the customer has access again to the product offer.
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| | STUDY WITH TESTIMONIALS - (SECTION 4). |
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| | Remember that people buy from people, not just companies when making purchase decisions. Customers who witness others enjoying a positive experience are more likely to follow the pack. | | Once again, see how we've transformed this section into visuals again. | Now, let's break down these blocks: | 4 Testimonials with Faces: We begin with compelling testimonials, complete with the faces of satisfied customers. This not only builds trust with your product but also adds credibility. Engaging Statement: An attention-grabbing statement that encourages customers to keep reading. Case study: Besides testimonials, we continually introduce a study correlated to the testimonials. This strategy is valuable, especially when combined with other social proof elements.
| But what makes this so effective? | It addresses and correlates with your target audience's everyday problems when purchasing your product. | Within the study, we've touched upon the top 5 issues this audience encounters when considering this product. | |
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| | PROBLEM SOLVING 2 - (SECTION 5). |
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| | You must thoroughly research your audience and gain an understanding of their needs and desires as no other. | | Always ensure that you provide value to your customers. By focusing on their needs and offering solutions, you enhance their satisfaction and boost your chances of conversion. | Once again, we've implemented unique problem-solving aspects not highlighted in previous sections. | Now, let's break down these blocks: | Engaging Statement: An engaging statement at the beginning maintains the customer's interest, encouraging them to delve further into the content. Product Features and Problem Solving: A concise product description follows, showcasing the features and highlighting how they solve various problems. Visual Problem-Solving Icons: We've visualized the problem-solving aspects with two icons to simplify information absorption. Lifestyle Image: A high-quality lifestyle image within this section. Not only does it help customers visualize themselves using the product, but it also makes sure the product's versatility appeals to both genders. Social Proof and Guarantees: As with other sections, we conclude with additional social proof, reiterating trustworthiness and providing an opportunity for customers to access the product offer.
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| | US VS THEM - (SECTION 6). |
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| | | As we already Have: | Built Trust: Built trust through various sections, emphasizing social proof. Highlighted Unique Features: Multiple unique features have been brought to the front. Addressed Unique Problem-Solving Aspects: The product's problem-solving aspects have been discussed in detail.
| Now, it's time to make it clear to the customer that they need not look any further because your product is the best in the market. | By incorporating a "US VS THEM" section, you can show them your product is better than anyone else. | |
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| | SALES OFFER - (SECTION 7). |
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| | | Do you see the funnel taking shape? | Gradually try to get the customer's interest with various aspects and reassurances, and then present an irresistible promotion to win them over. | The customer has navigated through the funnel. | They've absorbed multiple sections of social proof with the positive experiences of others. They've seen the product associated with several big publications, building credibility. The unique features of the product have been highlighted, demonstrating its value. The problems it solves have been presented, resonating with the customer. They've understood why your product differs from the competition in every aspect.
| And now, we're closing with a 2+1 free offer. | If the customer has been reading attentively, they're more likely to convert than if we had thrust the product offer at them immediately. | |
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| | PRODUCT OFFER - (SECTION 8). |
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| | Now, the most critical section. | The customer has been meticulously informed, and we've presented an irresistible offer. | | Take a moment to see how structured this product section is. A structure can never be achieved with any Shopify theme product builder. | Within this section, our goal is to summarize all the information the customer has absorbed in the previous areas. | Let's break down the elements: | Product Title: It's designed to resonate with the customer's desire for a deep sleep. Immediate Social Proof: Building trust continues with social proof right at the start. Irresistible Discount: We showcase a 50% discount, emphasizing that it costs just 10 cents per night over two years Limited Variants: We offer just five variants, not more, to simplify the customer's choice and streamline the checkout process. USPs Reminder: Three key USPs are placed under the "Add to Cart" button to reinforce their value. Summary Block: Here, we summarize everything we've discussed thus far. Guarantee Section: We highlight a 60-day free night trial on the left, offering peace of mind. Transparency Insights: A section diving deeper into materials, shipping, returns, and the 60-day guarantee.
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| | FAQ SECTION - (SECTION 9). |
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| | Even though we've provided much information throughout the product page, it's impossible to address every question. That's why including a FAQ section beneath the product offer is required. | | This structure follows the familiar format where customers often find the FAQ section below the product offer. This approach keeps navigation straightforward and user-friendly. | | Our process thoroughly examines various product listings on platforms like Amazon. We carefully review customer feedback and testimonials. | Doing so ensures that our FAQ section is comprehensive and effective in addressing any customer concerns. | |
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| | CUSTOMER REVIEWS - (SECTION 10). |
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| | In this final section, we aim to alleviate any doubts and give potential customers more social proof. | | Like the FAQ section, this structure follows a standard format that customers know well—placing the FAQ section and customer reviews below the product offer. | By positioning these two sections beneath the product offer, we ensure that potential customers have easy access to critical information to help them decide. | |
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| | | | We always disable the header and footer for all the product pages we optimize with PageFly. This design choice has a purpose, which is to provide a streamlined and distraction-free checkout process. | We eliminate any other visible links within the product page by removing the header and footer. Customers cannot browse through your website or get sidetracked by unrelated content. | This approach serves a crucial function: | Simplicity: There are no distractions on the product page other than the strategically placed calls to action and the Add to Cart button—this focuses on guiding the customer toward a purchase in their decision-making process. Clear Path to Checkout: The customer only has two choices: adding the product to their cart and moving to checkout or leaving the website. Mandatory Links: You'll notice that at the bottom of the page, there are two links: "TERMS OF SERVICE" and "PRIVACY POLICY." These links are required elements for all product pages. By minimizing distractions that might distract the customer from the product page, we enhance the chances of conversion.
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| | | | We always disable the header and footer for all the product pages we optimize with PageFly. This design choice has a purpose, which is to provide a streamlined and distraction-free checkout process. | | We eliminate any other visible links within the product page by removing the header and footer. Customers cannot browse through your website or get sidetracked by unrelated content. | This approach serves a crucial function: | Simplicity: There are no distractions on the product page other than the strategically placed calls to action and the Add to Cart button—this focuses on guiding the customer toward a purchase in their decision-making process. Clear Path to Checkout: The customer only has two choices: adding the product to their cart and moving to checkout or leaving the website. Mandatory Links: You'll notice that at the bottom of the page, there are two links: "TERMS OF SERVICE" and "PRIVACY POLICY." These links are required elements for all product pages. By minimizing distractions that might distract the customer from the product page, we enhance the chances of conversion.
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| | PLUG AND PLAY, ACCESS NOW! |
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| | After meticulously analyzing and breaking down a product page that drove multiple 6-figures in sales for us in 2021, we're thrilled to offer you an exclusive opportunity to replicate our success. | | 🔥 WHY OUR TEMPLATE + E-BOOK IS A GAMECHANGER: | Plug and Play Simplicity: No coding or technical skills needed! Our template is designed for easy implementation. Comprehensive E-book Guide Included: Not just a template, but a complete roadmap to success. The accompanying e-book guides you through integrating the template seamlessly into your store. Exclusive Product Description Prompts: Leverage the same prompts we use to craft compelling product descriptions. Tailored specifically for our PageFly template, these prompts are your secret weapon for engaging potential customers. Step-by-Step Visual Creation: I’ll take you through the process, showing you exactly how to create impactful visuals just like we did for our six-figure product. This step-by-step guide in the e-book ensures your product page looks professional and converts like never before. Unique Audience Research Feature: Unlock the power of truly understanding your audience. I will guide you through innovative research techniques to deeply understand your target market, ensuring your product descriptions hit the mark every time.
| 🚀 TRANSFORM YOUR PRODUCTS INTO A CONVERSION MACHINE: | Optimize for Mobile: With most traffic coming from mobile users, our template ensures an optimized experience right from the first screen view, capturing and maintaining user interest. Strategic Layout: Learn the art of layout strategy that led to our success, including placing calls to action and ensuring your product's value proposition is front and center. Minimized Distractions: Discover how to craft a page that keeps your visitors focused on the product and the purchase, with strategic decisions around the header, footer, and navigation to streamline the buying process.
| YOUR PATH TO SUCCESS STARTS HERE: | For the next 24 hours only, take an additional 10% off the already discounted price by using the code "FEB10" at checkout. | | |
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