Craft a winning influencer marketing strategy

5 Ways Social Media Listening Increases Customer Advocacy

Marketers who lack a deep understanding of their audience may rely on guesswork and reactive strategies to inform their campaigns. Social listening uncovers your audience’s real needs, desires and pain points, so that you can turn customers into long-term brand advocates.

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[Workbook] Social Listening Step-By-Step In 90 Minutes

Now knowing the value of social listening insights for your brand, where do you start? Teaming up with Brooke Sellas, Founder and CEO of B Squared Media, we created a workbook to help you build listening queries that surface critical industry, content and competitive insights to shape your marketing strategy.

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