Key talking points as the deadline for Google's Privacy Sandbox draws ever-near

The media industry has entered a new phase of level-setting of what is and isn’t acceptable anymore.
February 16, 2024

Key talking points as the deadline for Google's Privacy Sandbox draws ever-near

As the Google Chrome team's deadline for depreciating third-party cookies draws ever closer, negotiations will revolve around some key tentpoles. We put together a quick summary of some of the burning issues.

Additional coverage:

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Top Stories
Ivy Liu
The media industry has entered a new phase of level-setting of what is and isn’t acceptable anymore.

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It’s no secret that live service and subscription business models are a rising tide within the gaming industry.

Brands are engaging carrier-cutting mobile audiences with well-crafted creative and advertising campaigns.

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To market its AI-powered Snapdragon brand around the world, Qualcomm created a new sonic logo that aims directly at the ears.

User data is essential to advertisers, which means publishers and brands are still racing to adjust to an imminently post-third-party cookie world.

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The uncertainty created by continued mass layoffs is causing more employees to move into freelance work or start their own businesses. And the rise of generative AI is making that an even more attractive prospect for them.

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While there’s no shortage of identity solutions on the market, category expertise and data will remain central to successful campaigns.

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Google has responded to a critical analysis from the IAB Tech Lab’s Privacy Sandbox Task Force in what has to be one of the most prolonged diplomatic missions in the history of the online giant.

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Advertisers recognize the challenge but believe it’s crucial to understand and address rather than solely relying on Google’s guidance.

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How IAB Tech Lab aims to calm concerns around Google's Privacy Sandbox

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Ahead of the trade organization's Annual Leadership Meeting this week, chief executive Anthony Katsur details efforts to provide answers to some of the ad industry's most critical questions.

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