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Why Twitch's push to woo publishers is facing challenges in 2024

Representatives of multiple publishers told Digiday that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting playing ground.
January 25, 2024

Why Twitch's push to woo publishers is facing challenges in 2024

Multiple publishers told Digiday that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting playing ground.

Additional coverage:

Buyers say that the money is still not moving towards consolidation of alternative identifiers.

A new AI tool uses data from the Recording Academy and other sources to create AI-made content about the awards and musical artists.

European influencer marketing agencies are making their way into new markets in the U.S. with new leadership as they vie for an edge in talent and technology.

Other things to know about

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Ivy Liu
Representatives of multiple publishers told Digiday that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting playing ground.

howdy!
Buyers say that the money is still not moving towards consolidation of alternative identifiers.

Consumers who cut out mobile carriers tend to seek content — and ads — that provide something of value that reflects their preferences and habits. If advertisers deliver the content this audience wants, they’ll secure a loyal customer base.

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howdy!
The tool uses data from Recording Academy and other sources to create AI-made content about the awards and musical artists.

To combat the challenges posed by AI-powered search, publishers are focusing on building direct relationships with readers and delivering personalized recommendations and customized experiences to keep readers coming back for more.

howdy!
European influencer marketing agencies are making their way into new markets in the U.S. with new leadership as they vie for an edge in talent and technology.

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If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy.

howdy!
In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how agencies expect revenues and ad spending to rebound in 2024, and how advertisers are sticking with X at least through the Super Bowl, as seen in recent data from Digiday+ Research.

howdy!
In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how agencies expect revenues and ad spending to rebound in 2024, and how advertisers are sticking with X at least through the Super Bowl, as seen in recent data from Digiday+ Research.

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