1. Home
  2. Discover
  3. Business
  4. Digiday

Why Twitch's push to woo publishers is facing challenges in 2024

Representatives of multiple publishers told Digiday that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting playing ground.
January 25, 2024

Why Twitch's push to woo publishers is facing challenges in 2024

Multiple publishers told Digiday that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting playing ground.

Additional coverage:

Buyers say that the money is still not moving towards consolidation of alternative identifiers.

A new AI tool uses data from the Recording Academy and other sources to create AI-made content about the awards and musical artists.

European influencer marketing agencies are making their way into new markets in the U.S. with new leadership as they vie for an edge in talent and technology.

Other things to know about

Top Stories
Ivy Liu
Representatives of multiple publishers told Digiday that their Twitch channels had been stymied from the very beginning, feeling the platform never made the adjustments necessary to be an inviting playing ground.

howdy!
Buyers say that the money is still not moving towards consolidation of alternative identifiers.

Consumers who cut out mobile carriers tend to seek content — and ads — that provide something of value that reflects their preferences and habits. If advertisers deliver the content this audience wants, they’ll secure a loyal customer base.

Advertisement

howdy!
The tool uses data from Recording Academy and other sources to create AI-made content about the awards and musical artists.

To combat the challenges posed by AI-powered search, publishers are focusing on building direct relationships with readers and delivering personalized recommendations and customized experiences to keep readers coming back for more.

howdy!
European influencer marketing agencies are making their way into new markets in the U.S. with new leadership as they vie for an edge in talent and technology.

Advertisement

If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy.

howdy!
In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how agencies expect revenues and ad spending to rebound in 2024, and how advertisers are sticking with X at least through the Super Bowl, as seen in recent data from Digiday+ Research.

howdy!
In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how agencies expect revenues and ad spending to rebound in 2024, and how advertisers are sticking with X at least through the Super Bowl, as seen in recent data from Digiday+ Research.

All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Social platforms become 'marketing engines' as creators look for direct deals to earn money

Wednesday, January 24, 2024

As the creator economy booms, creators are bypassing platforms and dealing directly with brands to generate revenue. January 24, 2024 Social platforms become 'marketing engines' as creators

‘There is movement now’: Advertisers cautiously step into Google’s Chrome's cookieless era with the Privacy Sandbox

Tuesday, January 23, 2024

Marketers are lining up at Google's Privacy Sandbox like kids at a mandatory broccoli buffet. January 23, 2024 Advertisers cautiously step into Google's Chrome's cookieless era with the

Special report: The 2024 Notebook

Monday, January 22, 2024

The 2024 Notebook will help marketers guide their budgets after a tumultuous 2023. January 22, 2024 Special report: The 2024 Notebook The 2024 Notebook will help marketers guide their budgets after a

Why advertisers aren't likely to step away from X before the Super Bowl

Friday, January 19, 2024

Even with X's brand safety concerns and controversies, it's still the go-to second screen for the Super Bowl. January 19, 2024 Why advertisers aren't likely to step away from X before the

Media briefing: Sustainability standards are coming for digital advertising

Thursday, January 18, 2024

In a recent Media Briefing, Digiday+ members had exclusive access to insights around the Global Media Sustainability Framework being created to measure and report carbon emissions produced from digital

You Might Also Like

Industry Veterans Teach How to Earn Revenue in 2024

Saturday, July 27, 2024

And how to do it in a short amount of time View in browser Spark Sign Up You don't have to learn affiliate marketing alone To become an affiliate marketer, you'll need to to create ads,

Low competition niches with high traffic potential

Friday, July 26, 2024

1.2 million visitors with a DA of 9!? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Mindsnack Ep. 6 - 4 Things That Have Helped Me

Friday, July 26, 2024

do these things. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

SearchGPT Announced! (The End of Google?)

Friday, July 26, 2024

​ Yesterday, OpenAI announced SearchGPT, an AI-powered search engine that is a direct competitor to Google search. What does that mean for Google? What does it mean for publishers? This is the first

🎙️ Find That Pod #272

Friday, July 26, 2024

Let's discover some awesome podcasts together. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Temu may be a worthy Amazon competitor after all [Crew Review]

Friday, July 26, 2024

Q4 is approaching fast. Take advantage of the sales season and get more funding for your e-commerce business. We'll show you how on July 30, 2024 at 9:30 AM (PST). Hey Reader, It may not have the

Bitcoin 2024: All Eyes on Nashville

Friday, July 26, 2024

Marathon Digital Goes Full HODL with $100M Buy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Digiday Awards: One week left to submit your entry

Friday, July 26, 2024

Have your work viewed by judges from Google, Chipotle and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You don’t need more capital, Reader. [Webinar]

Friday, July 26, 2024

Hey Reader, Most successful online entrepreneurs have taken risks, ie, loans, to scale their businesses to the next level. But how do you know when to borrow more money and when to hold off? This July

Influence Weekly #347: TikTok’s Secret Plan To Shake Up European E-commerce: What 40 New Hires Reveal

Friday, July 26, 2024

A Fashion Influencer Sues, Alleging a Creator Copied Her 'Aesthetic ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌